Valentino VLTN Pop-Up in Tokyo & New York

Valentino Pop-Up Store New York

Valentino is hosting pop-up stores in selected cities to present its Resort Collection 2018

With designs that are otherwise always so feminine and elegant, who would have thought that Valentino would present a collection that is so obviously inspired by sporty silhouettes and fabrics? The garments that make up the 2018 Resort Collection appear to suggest that Pierpaolo Piccioli has dared to move a little away from Maria Grazia Chiuri (finally) and the typical style of the Italian heritage house, apparently orienting himself towards the ongoing  “street” and “urban” hype à la Off-White and Yeezy. According to US Vogue, the designer was at times inspired by Baz Luhrmann’s Netflix series The Get Down in creating the surprisingly different designs. The collection was shown in May during the New York Fashion Week.

In order to present these designs to an international audience, Valentino has been organizing a series of pop-up stores in select cities since the end of October. The Resort 2018 collection is currently sojourning in Tokyo and New York – in New York until November 26th and in Tokyo until November 19th. They will also be available in Moscow, Seoul, and Harrods in London until the middle of the month.

An interior design concept for the pop-up stores was also chosen to match the sporty look of the clothes. In addition to the garments, there are also basketballs, yoga mats, a simple t-shirt with the VLTN logo, and limited edition sneakers. Potential favorites are the PVC slides with pyramid studs and the quilted bag with white stitching which, with a little bit of imagination, looks a bit like the pattern on a soccer ball.

More information about the Resort Collection can be found on the label’s website here. An overview of all of the cities in which pop-up stores will open can been seen here. The garments are available for purchase online here. Some more visual impressions of the collection can also be seen on Instagram (@maisonvalentino).

New York, Soho
121, Spring Street

Tokio, Omotesando
4-21-8 Jingumae, Shibuya-ku
Tokyo 150-0001

Images: PR
Translation: Melissa Frost