Chanel opens a pop-up store to celebrate the Instagram site We Love Coco
To celebrate the start of the new, user-generated Instagram site We Love Coco, Chanel opened what is probably the world’s most Instagram-friendly pop-up store for four days in L.A. with a cocktail party on Wednesday, February 28, 2018.
Going by the name Beauty House, they created a dream world full of Chanel makeup and Boomerang opportunities for Instagram lovers. Guests could go from room to room and admire interactive elements such as a swing made from Chanel’s iconic chains or a bathtub filled to the brim with pearls – and, of course, try Rouge, Coco, and more as well.
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At the opening party, countless Hollywood influencers dressed in Chanel were led through the house on Sunset Boulevard. Among them were Kristen Stewart, Ava Phillippe, Ana de Armas, and more.