Mango Journeys No. 7 with Leandra Medine

Mango got Leandra Medine on board for the seventh edition of the digital project Mango Journeys and shot a short film with her in New York

If Leandra were to give a guided tour through New York, then you would expect it to go by at least one quirky place – and the short film from the Mango Journeys series won’t leave you disappointed. Alongside the college where she studied, one of her favorite bookstores (also well-loved by us here at the hey woman! headquarters: McNally Jackson), and a restaurant where even a cocktail is named after her (the legendary Jack’s Wife Freda), the founder of Man Repeller also presents a very special museum: It is tiny and is housed in a separate elevator. Suddenly New York doesn’t seem so overwhelming, not through the eyes of Leandra Medine – on the contrary, the short film feels like a nice stroll through a familiar neighborhood.

Mango launched the digital project Mango Journeys about a year ago in order to present inspiring women in creative videos and take viewers on a journey. That’s how it’s gone so far with model Camille Rowe in Texas or entrepreneur Sofía Sanchez de Betak in Buenos Aires.

As for the last six films in the series, Mango has once again collaborated with the creative duo Hunter & Gatti on the production. Instead of a stylist, however, it was Leandra Medine – the protagonist herself – who took over the composition of the looks for the campaign. Completely in line with her experimental style, you’ll see checked, oversized blazers, eye-catching accessories, surprising splashes of color, socks with pumps, and long coats.

A retro filter has been added to some of the scenes in the short film, making them look as if they were taken from an 80s documentary about New York. Split screens are also built in, so that it’s not just Leandra Medine having her say, but also a spokeswoman for the college, the owner of the bookstore, and the owners of the restaurant.

All of the looks that Leandra wears can be found online here.



Translation: Melissa Frost