H&M Conscious Exclusive-Collection x Veronika Heilbrunner

©Jessica Barthel

What better way to preserve for the future than to take cues from the past?

On Thursday April 7, H&M will launch their fifth Conscious Exclusive-Collection, focused on recycled and or sustainable materials. This time, H&M joins forces with the Paris-based Musée des Arts Decoratifs for their upcoming exhibition Fashion Forward – 300 years of Fashion, which is exclusively sponsored by the swedish fashion brand. To match the theme of the line, glamorous Parisienne Julia Restoin Roitfeld was chosen to be the official face of the campaign.

The art exposition, curated by Pamela Golbin, features a multimedia mix of clothing, sculptures and paintings, that range from late 17th century artwork to contemporary design and take us on a terrific journey through fashion history. The collection will launch on the same day as the exhibition opening and it features embroidered dresses, shimmery skirts and delicate lace tops – all with a sophisticated twist, in timely shapes and cuts. At the heart of the collection: printed dresses featuring paintings by old masters like Botticelli or Gustave Moreau. This modern interpretation of fine art, provides for looks that are chic for leisure time, yet also suitable for an elegant evening out. In addition, there will also be jewellery (for instance a pair of art deco-inspired earrings), as well as a set of three selected wedding gowns.

As a matter of course, everything is made out of sustainable materials: from organic silk and recycled linen to a radically innovative material called Denimite, exclusively utilised by H&M for the first time.

Naturally, there was no way to resist when Veronika had the chance to work with the H&M team for an exclusive editorial. The photos were shot by talented Jessica Barthel in soft lighting and perfectly capture the merging of old and new elements. The delicate looks styled by Veronika herself, were recombined with some of V’s signature pieces: creating a romantic ambiance, mixed with her casual Berlin flair. Have a look at the editorial here!


—in cooperation with h&m conscious collection