French brand Céline opened its first German Flagship Store in Munich: Actress Sandra Hüller, the couple Boros and CEO Séverine Merle were among those in attendance
Céline isn’t just a brand, it’s a lifestyle – cool, minimalistic, and French. Which is how head designer Phoebe Philo has been able to constantly reinvent the label since 2008 while remaining true to her clean lines.
And now it’s finally happened! It was a long wait, but last week Munich welcomed Germany’s first Céline flagship store. The Parisian label, which belongs to the LVMH group, now also calls the city’s well-known Maximilianstraße home, a carefully selected location across the street from Hotel Vier Jahreszeiten and surrounded by other luxury brands.
Shoppers will find a large selection spread over 250 square meters and two floors, starting with leather goods and accessories at street level and continuing with shoes and prêt-à-porter located one floor up in the historic Munich building. Thomas Poulsen is behind the exquisite interior design at Maximillianstraße 22. The Danish designer, who made a name for himself under the moniker FOS, brought a uniquely minimalistic and elegant look to the store – marble, terracotta, onyx, wood, and glass form a skillful contrast to the large green plants that occupy both floors.
Céline CEO Séverine Merle, Berlin-based art collectors Christian and Karen Boros, actress Sandra Hüller, selected members of the German press, and a “Who’s Who” of the Munich scene were all among the 250 guests to attend the opening celebration and enjoy the champagne and excellent catering while getting a sneak peak of the new store before it opened to the public the following day.
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