Back To The Roots: Prada & Gucci Are Coming Home

Prada and Gucci present “Cruise 2018” Collection at home in Milan and Florence

There’s no place like home! Prada and Gucci present Cruise 2018” back home in Milan and Florence.

Prada starts with presenting the “Women’s Resort 2018” collection on own show in Milan very traditional and connected to home. The fashion show takes place on May 7th at Osservatorio in Galleria Vittorio Emanuele II. one of the biggest shopping galleries around the world.

Shortly after Prada, Gucci will go back to its roots with showing the “Cruise 2018” collection in Florence on May 29th, as Gucci’s creative director Alessandro Michele revealed earlier. With a fashion show amidst the picturesque scenery Palatina Galery at Pitti Palace with a view over the historic Boboli Garden Gucci is coming back to Florence presenting “Cruise 2018” to pay the park Giardino di Boboli particular attention.

The fashion show of Gucci simultaneously is part of the cultural project “Primavera di Boboli”, that’s taking a stand for the gardens’ revitalization and conservation. According to Marco Bizzari, chief executive officer of Gucci, Gucci donated about two million euros to the project.

The Gucci “Cruise 2018” fashion show in Florence will be true sensory experience that goes far beyond the visual. Guests can gather in the Palatina Gallery at the Pitti Palace as part of a unique journey through the marvels of Florence’s renaissance.

Favorite Looks by Gucci & Prada so far: