Shopping: Denim

©Franziska Steinle

Denim always works – Miuccia Prada just proved it again at Miu Miu. And that’s why this edition of our Shopping List is completely dedicated to the beloved fabric

What are the new rules for denim? It’s really easy: There are none. For the last few seasons, jeans have popped up in every possible shape, color, and combination. And not just at the traditional labels like Levi’s, Lee, and Wrangler: High fashion houses like Calvin Klein and Chanel also love the fabric. And after mom, dad, and boyfriend cuts, vintage, bleached, and classic original washes, a style that just went down the runway is especially eye-catching: acid washed denim at Miu Miu. Inspired by the 80s, Miuccia Prada sent her models down the runway with big hair, oversized leather bomber jackets, and the aforementioned jeans ensembles. Bafflement took hold after the show – is that really the next big trend? In all likelihood. Think back: After Raf Simons made a comeback for Calvin Klein last winter with double or even triple denim (jacket, shirt, trousers), the hype around jeans was unstoppable and the cornerstone was laid for further comebacks drawn from denim’s history – the best conditions for a little acid in your wardrobe.

I’m not so sure if I want to jump on this bandwagon, which is why it’s all the more comforting that I can also watch this (potential) trend from a distance for starters. One thing is certain, however: You’ll always be able to count on jeans. The classics remain, trends coming and going with new brands constantly popping up. Young labels like R13, BLK DNM, and Faustine Steinmetz having been giving denim fresh momentum over the last few years, from avant-garde to sophisticated. But it doesn’t have to be like that – even the simplest things can be inspiring. The new jeans styles by Arket, for example, beautifully shot photographs of which have been flirting across my screen recently. Designed for everyday life, but absolutely not commonplace and certainly not boring, they’re rather extremely minimalist. Good color, good butt (hopefully): That has potential.

Madeleine is a fashion journalist. For as long as she can remember she has been passionate about fashion and accessories, in particular cashmere sweaters and jewelry. After five years of working at Vogue Germany’s fashion department in Munich, she decided to encounter a new challenge and move to Berlin. Her role at hey woman! allows her to combine her passion for styling, creative directing and writing. Madeleine is also good at imitating a Swiss accent and trying to be a cook.

©Phillip Schlegel