Shop The Look: Team Outfits

The hey woman! team presents their office outfits: from statement earrings to chic loafers

One office, a handful of young women, and so many outfits every day! It’s time to present a few highlights from our day-to-day life here while Veronika is traveling the world in her role as “foreign minister,” as we affectionately call her. So here we present exactly those looks that lie close to our hearts and/or make us really happy. As a team, we are as close-knit as we are different from each other. And so every morning I’m proud to welcome these busy and charming bees, our core team, who will also introduce themselves from a fashion point of view here:

Julia Knolle (Editor-in-chief)

My perfect wardrobe is a minimalistic one: jeans in blue, black, and grey; shirts in light blue and white (possibly with stripes, from my father); wool and cashmere sweaters in blue, black, beige, and grey; white t-shirts. There you go – that’s it. And no, I don’t actually get bored with it. It’s pretty effective in the morning standing in front of the closet. The jeans are from Levi’s, & Other Stories, and Khaite. The sweaters are from Closed, COS, or Benetton (which I discovered again recently). The t-shirts and shirts are from J.Crew (via Zalando). In a dream world, shoes by The Row. And in the meantime, I can’t get enough of white sneakers. My last purchase in terms of “the bag that I carry every day and will never give away”: Céline. It can be that easy.


Madeleine Abeltshauser (Fashion Editor)

I’m funny, but that’s not something I like to give away. Fun accessories are my passion, and I love extravagant gowns. It all looks colorful in my head, but not so much in my own private wardrobe. And that’s despite the fact that I love walking around in the magic world of Gucci boutiques. What could be the reason for that? I’ll hold back any speculation as to a split personality, for the time being at least.

For me, sweaters are the best – as I already explained in a shopping report. A great sweater works for so many occasions, with so many other garments. The essentials are a chic material (cashmere is good) and a beautiful shape (gladly Céline). Preferably with jeans, suit trousers, or wide-leg leather pants. Within the team, I’m the muted colors like dark blue and black, but also the white and the crazy red. High-quality materials, simple cuts, and no patterns please – that sounds like me. And gold jewelry is never missing. But my colorful disposition won when I discovered my favorite Isabel Marant coat – a colorful patchwork one. It cheers me up, but let’s keep that quiet.

Instagram: @madeleine_ablc

Franziska Steinle (Brand Relations)

In my ideal world, my closet would consist entirely of the following fabrics: silk, cashmere, linen, and denim!

When it comes to color, I limit myself in most cases to off-white, blue, black, beige, and the color – to quote my friend Sophie – “that will never go bad”: mustard. I happily mix it in, but also happily not.

The combination of different elements is a mixture of feminine and masculine and inspired by different decades – combined with classic loafers, sandals, and sneakers, and then also a few more eccentric spontaneous purchases.

Instagram: @ohfrantastic

Julia Fricke (Executive Assistant)

“Just write something about your style,” I hear from the desk across from me, aka the fashion department, when it came to the text for an article called Team Outfits. My style? Hmmm, good question. How to describe my style? I really like black – that came to me immediately. I like wearing white and cream, also something dark blue now and then. Prints aren’t so much my thing – unless it’s leopard print, that’s what my boyfriend would add right now. Normally I vehemently say no to that too, but a certain preference for these spots is something I can’t deny. In any case, it comes down to the color and the material. I love the leopard collection by Ganni, that much is true. Especially the flowing leopard print dress combined with a short leather jacket and black Chucks – that is something I could always put on. Generally, I’d probably wear just about anything by the Danish label. There I’ll happily also make an exception for logo shirts with a cherry bomb, croissant, or fruit printed on them, or else a bright red sweater made of soft mohair.

Newly discovered this summer: dungarees and overalls. There’s hardly anything more comfortable, and in cream or black the combination of pants and a top paired with sneakers and a t-shirt looks really relaxed. Exactly my thing! This year’s gingham comeback probably hasn’t passed anyone by, and so I absolutely don’t regret buying this midi-skirt with side pockets, which I combine with a t-shirt and Chucks.

Since my daily outfits are rather simple – the exceptions are mentioned above – I love quality accessories and bags. Like my Céline sunglasses, second-hand Chanel bag, or still-unworn Valentino pumps that I discovered on one of our video production shoots and have been hoping for the right occasion to premiere them at since. Finger’s crossed!

Instagram: @itsmejulietta

Catarina Teles (Contributor)

Sometimes I find it difficult to find something for my size – in my opinion, many items of clothing look better on taller people. In these moments of crisis, I mostly search out help from the Olsen twins (who, exactly like me, are under 160 centimeters tall!) and then can once again calmly ascertain that just as many looks suit shorter women as they do tall models. What luck!

Even if my preference is always to want to wear loose clothing, I have to be careful not to look like I’m drowning in it. So I always need a little contrast: a loose shirt with tight pants; baggier pants with a tighter top. A leather jacket and band t-shirt always mean chic loafers and a chic dress implies (mostly) flat shoes or even sneakers. But I feel the best and the most authentic, however, in a fully black outfit consisting of high-waisted jeans, a t-shirt, and a leather jacket. Happily paired with a chic shoe like a loafer or flat Dr. Martens.

Instagram: @catiepetite

hey woman! Team

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.

Updates about her next professional steps can be found at