hey woman! is moving in new directions: As of July 31st, we’ll be changing the pace of our rapid, digital world
Yikes, you may be thinking – there was already a similar announcement at the beginning of the year. And yes, something is changing again. And in this case, a little faster than expected. The plan was that our now three-year-old project would continue to mature in line with how we had intended through the end of the year. But the yoga retreat intervened and maybe sweet little Walter as well, so we decided to close our office on July 31st. As much as we had wished for this place, it brought a lot of responsibility along with it that in the current situation may have also meant a little too much downtime. But you develop personally, and so does the industry.
I’ve been tasked lately with the Data Protection Directive as well as the compulsory labeling of collaborations for digital publishers. Particularly in Germany, the topic is handled so strictly and consumer protection – which allows chocolate aimed at kids to be at the supermarket register but wants to stipulate that influencers inform voluntary followers of the dangers of commercialism – is taking a bewildering stance that simply confuses me.
As a website, hey woman! will be falling into a little slumber, the content produced daily becoming a bit less. In the long run, topics such as sustainability, biohacking, holistic medicine, and sport will certainly receive a little more attention and allotted space after a short creative break. Connecting brands with a great target group that we address daily will continue to be a great passion and remain an integral part of the new hey woman! set-up. What’s more, I have a big new project coming up in the next few months – but more about that soon.
At the end of the day, the question is really about how I want to work now – today and in the present. What does freedom mean to me? And it’s no secret that I’ve always personally suffered a little bit from the pointlessness of content and offers on the web in general, times in which clickbait is a reality and photos of celebrities on Instagram even perform better on hey woman! than an article about a carefully researched topic that hasn’t been seen everywhere else.
So, don’t be sad that we’re celebrating change yet again. Entrepreneurship is, first and foremost, always an unpredictable adventure and one that constantly demands that the person in driver’s seat make the best possible decision in dynamic times. And here we go: What will follow is a light and flexible version of a platform that publishes when there are great topics and is free from the pressure of having to deliver daily – and therefore is ultimately free to be what is actually best: authentic, honest, and enriching.
Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.
Updates about her next professional steps can be found at https://www.linkedin.com/in/juliaknolle/.