Today’s Editor’s Pick is Balenciaga. Our fashion editor Madeleine explains why the label around designer Demna Gvasalia is so popular
It was with breakneck speed that Demna Gvasalia convinced the fashion world to want to wear his vision for Balenciaga. Within three years, the head designer has created collections that play with shapes and colors, with materials and logos. Similar to what Italian designer Alessandro Michele did at Gucci, German-Georgian Gvasalia transformed a traditional, slightly dusty fashion house into a contemporary fashion brand that you want to talk about. Funny…the trophy for the “hottest label” goes back and forth between Balenciaga and Gucci.
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Similar to what we’ve already seen from his designer collective Vetements, Gvasalia breaks with established ways of seeing, bringing beauty together with the unattractive and street style with luxury. It’s an interesting direction for the Balenciaga label, which was established in 1937: Big gowns are paired with anoraks and bags with logo prints appear modern all of a sudden. What’s more, stuffy pencil skirts and high-buttoned blouses – thanks to large patterns and boots worn like pantyhose – suddenly seem very contemporary. And don’t forget: Yellow Crocs have been en vogue since the Fall/Winter 2018 season. In keeping with his vision, Gvasalia also created a new logo, one that he likes to use extensively and in an inflationary way, especially on accessories. And why not? Everybody likes it.
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It’s especially the red jersey ballerinas (currently the signature fabric at Balenciaga) that impressed me: elegant shoe silhouette meets casual material, rounded off by the unmissable logo. It’s a perfect example of the fusion of street style and luxury. Chic. They’ll be in my Top Three for spring.
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Images “Balenciaga Shoes”: Phillip Schlegel (Instagram: @Phil_Sgl)
Translation: Melissa Frost
Madeleine is a fashion journalist. For as long as she can remember she has been passionate about fashion and accessories, in particular cashmere sweaters and jewelry. After five years of working at Vogue Germany’s fashion department in Munich, she decided to encounter a new challenge and move to Berlin. Her role at hey woman! allows her to combine her passion for styling, creative directing and writing. Madeleine is also good at imitating a Swiss accent and trying to be a cook.