Editorial: White Sneaker

White sneakers adorn Julia’s hallway – and often complete her outfits. In this editorial, she shows us her current favorite styles

A quick glance at my hallway confirms it: I have a particular passion for white sneakers – now, that is. It started with a pair of totally white Onitsuka Tiger Mexico 66s that I had to re-buy several times because they were completely worn out after two summer seasons. I liked that you didn’t see them everywhere and they reminded me of the good old days when I was still at college and life was so wonderfully calm and straightforward. At some point a pair of classic Chucks came into the picture, and then when I got my job at Condé Nast, a pair – warning, faux pas alert, the worst thing there is: DESIGNER sneakers – by Chloé. Unfortunately, even these are no longer workable due to such a strong patina. Thank god Natacha Ramsay-Levi will be taking care of replacements with the Pre-Fall 2018 collection


And so, after the black pumps editorial, it was obvious that my next one would go for “the real me.” My secret dream is to rule my little world in sneakers. When new General Secretary of the CDU party Annegret KrampKarrenbauer walked into the Bundestag wearing sneakers (in the little footage there was before she assumed office), my heart beat faster. When I saw Oliver (Armie Hammer), the main character in that great movie Call Me By Your Name, wearing Converse sneakers in one of the central scenes dancing on the dancefloor, I started doing a little research – in the end, they were the Adidas high-tops I had been wanting for years.

My little collection doesn’t stop there, of course, not by a long shot…to be continued… (But first of all, here are the pictures by Valentina von Klencke. I’m wearing blue Levi’s 501s, a white t-shirt by & Other Stories, and a beige-brown corduroy blazer by Blazé from the capsule collection with Matchesfashion.com).

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.

Updates about her next professional steps can be found at https://www.linkedin.com/in/juliaknolle/.