German Vogue quietly changed its face. The inspiring cover of the February issue comes in four different versions
After the opening of the Talk To You Later Library at the Grisebach Auction House – I was just on my way out the door – I overheard the following snippets of conversation: “I don’t know what to think of the new covers of German Vogue yet. What about you?”
Ah, there it was again, the topic that had kept us busy in the office over the previous few days. Quietly and on the down-low, without explanation from the editor-in-chief in a forward, the mother of all luxury magazines changed its visual appearance – and quite cleverly, in that it took a progressively regressive role, so to speak. The typography and the layout, both new, are strongly reminiscent of the 90s.
When the casting agent first posted the cover with model Raquel Zimmermann on Instagram, I thought of a find from the archive. A nostalgia arose in me immediately that reminded me of my favorite magazine at the time, Allegra (note: my THEN favorite magazine, not the horrible revival that was attempted a while back). With black-and-white photography and colorful headlines.
1 / 5
There are four cover options for the current issue of German Vogue – Raquel Zimmermann, Anna Ewers, Grace Elizabeth, and Faretta make a wonderful combination of new and established faces – and inside you’ll find a great 69-page (!!) editorial shot by Daniel Jackson and alternately styled by Christiane Arp, Nicola Knels, and Julia von Boehm.
We’re quite amazed! A permanently high level of quality that shakes up your way of seeing – an aesthetic display of fireworks for the eyes. And no, it can’t always pop to such an extent in every issue, because it’s in the nature of things that “above-average good” is only so good because it’s rare and therefore even surprising.
The introductory text reads, in capital letters: “Spring fever. What we like now: Supernaturalism. Upcycling. Upgrading. Athleisure wear. Floral dresses. Rock ‘n’ roll. Oversize. Classics reloaded. Horror stories. High-fashion sneakers. Traditions and visions.” It’s almost impossible to pick a favorite – the level is that high. Please buy the issue. And frame it if necessary. That’s a recommendation. Amen.
Translation: Melissa Frost
Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.
Updates about her next professional steps can be found at https://www.linkedin.com/in/juliaknolle/.