Editorial: Gucci Bloom Acqua di Fiori x Stella von Senger

Gucci has launched its second “Bloom” fragrance: Acqua di Fiori. Our editorial with Stella von Senger is entirely dedicated to its fresh and floral attitude

“The beauty of unaware innocence” – that’s the idea behind Acqua di Fiori, the follow-up fragrance to Gucci Bloom. Its predecessor is still very fresh in our minds: For the first olfactory realization of his personal signature, Gucci Creative Director Alessandro Michele came up with some very special tricks and the wonderfully feminine, floral fragrance was created in collaboration with the Spanish perfumer Alberto Morillas.

Downtime is not Alessandro Michele’s thing – we see that on the catwalk from season to season in the designer’s collections. It only makes sense that attitude would carry over to his fragrances. A lighter and fresher sequel to the original Bloom, Alberto Morillas was also involved in the development of Gucci Bloom Acqua di Fiori.

A variety of flowers remains the basis of the fragrance. “The intense green and fresh top notes open up to new, watery notes of green galbanum and graceful cassis. Discreet musk accents of galbanum leaves play around the delicate spice of the cassis buds. The heart note is defined by the jasmine, Rangoon creeper, and tuberose of Gucci Bloom, while the sensual base notes of musk and sandalwood convey warmth and depth.” I like this description of its essence. For me, Gucci Bloom Acqua di Fiori seems like Gucci Bloom’s curious and knowledge-hungry sister.

Stella von Senger and photographer Denise Bodden have once again created a series of photographs on this theme. We’re proud to present them here.


Gucci Aqua di Fiori – 100ml, EUR 107 via Gucci.com

— In COOPERATION WITH Gucci Bloom Aqua di fiori —

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.

Updates about her next professional steps can be found at https://www.linkedin.com/in/juliaknolle/.