Editorial: COACH

From the designs to the classic “C” monogram, Coach conjures up the company’s long history for Pre-Fall 2018. We show off the collection in this editorial

Founded in 1941, Coach New York has established itself over the last 77 years as one of the best-known heritage companies in fashion. The house was a pioneer in leather good right from the start and it was only later on that the label finally developed the ready-to-wear line as well as its accessories collections. Today, Coach owes its youthful spirit to Creative Director Stuart Vevers, who has been mastering the balance of tradition and vibrant modernity since 2013 – and successfully, at that. He repeatedly integrates the history of the company even as he constantly strives to set new standards through exciting design. Vevers reintroduced the Coach signature motif, the “C” monogram pattern, for the Spring 2018 collection and carries the theme on into Pre-Fall 2018.

Inspired by Stevie Nicks and Axl Rose, Coach works with contrasts and combines fabulous prints with gothic and 70s elements – be it a pink cashmere sweater paired with leather pants or playful dresses worn with hefty bags and boots. If you take a closer look, you will also discover well-known prints from your childhood that come from a collaboration with Disney.

We had the opportunity here at hey woman! to get a sneak peek at the collection and shoot our favorite pieces with photographer Marlen Mueller, from the shoulder and tote bags to the cuddly lambskin vest.

Find out more about Coach on their website here or on Instagram (@coach) here.

In Berlin, Coach is available at KaDeWe, Tauentzienstraße 21-24, 10789 Berlin.

You can find more sales points here.

Images: MARLEN MUELLER (INSTAGRAM: @MARLE_MUE)
STYLING: MADELEINE ABELTSHAUSER
— In Cooperation with Coach —

Madeleine is a fashion journalist. For as long as she can remember she has been passionate about fashion and accessories, in particular cashmere sweaters and jewelry. After five years of working at Vogue Germany’s fashion department in Munich, she decided to encounter a new challenge and move to Berlin. Her role at hey woman! allows her to combine her passion for styling, creative directing and writing. Madeleine is also good at imitating a Swiss accent and trying to be a cook.

©Phillip Schlegel