Top 5: Vegan Beauty Brands

From Merme Berlin to Less: Here are our Top 5 vegan beauty brands

Once few and far between, today’s continuously rising demand has made natural (vegan) cosmetics more present than ever before. More and more brands – and especially smaller ones – are sprouting up and offering a selection of minimalistic, high-end products that are doing away with the clichés of “green, ecologically minded design.” It’s reason enough for me to want to introduce my Top 5 vegan cosmetic brands to you here. A little background: Since I started following a plant based diet, selecting cosmetics also plays a large role for me. First of all, vegan means “not tested on animals” and “made without animal-based products” like honey and beeswax, for example. Secondly, for me it’s about natural and certified organic ingredients.

1. less (Facial Oil and washing soil from Morocco)


less is a German beauty brand that has been producing vegan and organically certified unisex face and hair care products since 2016. With a small product line consisting of Moroccan washing clay, a face oil for both dry and oily skin as well as a brush for each skin type, the brand limits itself to the essentials: simple design outside, powerful product inside.

I gently wash my face mornings and evenings with the mild Moroccan washing clay. Since I have combination skin, I use both oils in the morning. Spread two to three drops onto damp skin and I’m taken care of the whole day through with great natural ingredients.

Instagram: @welcometoless

2. Herbivore Botanicals (Toner)

©Herbivore Botanicals

Founded by Julia Wills and Alexander Kummerow in their Seattle kitchen in 2011, Herbivore Botanicals makes products that they look at themselves as “safe, non-toxic, and highly effective.” As they say: “We believe in tangible results you can see and feel, and we believe in the power of nature to bring these results.”

I bought this toner for myself in San Francisco when my skin didn’t really know how to react to the sudden change in the weather: first the cold of Germany, then suddenly the warmth of California. So the mixture of coconut, rose, and hibiscus seemed to me like it was perfectly suited to give my skin some extra moisture – and it still does.

Instagram: @herbivorebotanicals

Herbivore Botanicals

Rose Hibiscus Hydrating Face Mist, € 32 via Niche Beauty

3. Merme Berlin (Deep Clean Face Mask and Advanced Eye Therapy)

©Merme Berlin

The new products by Berlin-based label Merme – the Deep Clean Face Mask and the new Advanced Eye Therapy – are very fresh additions to my bathroom and complement my daily care routine perfectly.

The Deep Clean Face Mask made of 100% French green clay cleanses my face gently and the Advanced Eye Therapy, which is made of 100% cold-pressed prickly pear seed oil, provides a pleasant cooling effect on hot summer days.

Instagram: @mermeberlin

4. Less is More (Protein Spray for Hair)

©Less is more

A few weeks ago, my hairdresser told me that hair will change every six to seven years. This was after I explained to her that I suddenly had curls, and then of course the dry structure that goes with them. As a countermeasure and to bring some moisture to my “new” hair, I use the Protein Spray by Less is More. The Austrian brand uses ingredients from renewable sources and certified organically grown wherever possible, which likewise are completely biodegradable. Not all of the company’s products are 100% vegan since either honey or beeswax might be used. The Protein Spray is, however  

Instagram: @lessismorenews

Less is more

Protein Spray, € 25 via Lessismore

5. Nui (Creme Blush)

As far as “decorative” cosmetics are concerned, I find it especially difficult to find a suitable product that meets my demands in terms of both ingredients and aesthetics. Nui’s all-rounder succeeded in finding a place in my makeup bag. The light texture and the fresh colors are ideal for use on the lips as well as the cheeks and are made of 100% natural and at least 70% organic ingredients.

Instagram: @nuicosmetics

Translation: Melissa Frost