Top 15: Campaigns Fall/Winter 2017/18

The Fall/Winter 2017/18 campaigns inspire us with Amber Valletta, Anna Ewers and Anne-Sophie Monrad. Here are our top 15

As the first images from the Fall/Winter 17/18 campaigns were spinning into our mailboxes, coats, sweaters, and corduroy pants were still very far away – mentally. Since we’ve gotten back from the summer break, however, they’re coming in like a storm and the thick September issues of fashion magazines are almost flooding the racks at the newsstand. In accordance with our favorite hobby, we flip through these so-called opening spreads with glee – and what comes after.

Now here’s a quick summary of our Top 15. We’ve gradually shown a few great campaigns over Instagram (@heywomancom) already, including Anna Ewers for Isabel Marant – and Anna is just as captivating in the current fashion issue of Zeitmagazin as well as at the side of Amber Valletta for Mango. Then there’s the evergreen Céline, which scores points with Juergen Teller and new talent Anne-Sophie Monrad. Repossi focuses on the angelic face of Giedrė Dukauskaitė in reserved black and white.

This season’s positive surprise comes from Sonia Rykiel, who placed The Gentlewoman photographer Zoë Ghertner behind the lens and created a feel-good mood with models Imaan Hammam and Dorit Revelis. Stella McCartney is consistently focused on sustainability and teams up with photographer Harley Weir and artist Urs Fischer to place models on a mountain of plastic to bring awareness to this kind of wrongdoing – big plus points for this “call to action” approach in an industry that is otherwise primarily concerned with beauty. Miu Miu made us laugh: There’s a meme on Instagram with a band of characters from Sesame Street for the fluffy, colorful coats.

The final highlight to list individually: British label Joseph worked with Jane Moseley. If you don’t already follow her on Instagram via @oodlesofpain, you should. There’s hardly another model who manages to appear to take her job so lightly.

1. Céline

Photographer: Juergen Teller
Models: Anne-Sophie Monrad, Binx Walton, Raquel Zimmermann

2. Repossi

Photographer: Glen Luchford
Model: Giedre Dukauskaite
Stylistin: Melanie Ward

3. Miu Miu

Photographer: Alaisdair McLellan
Models: Adowa Aboah, Elisa Cummings, Jasmine Daniels, Jean Campbell, Kate Moss, Kesewa Aboah, Lily Nova, Missy Raider, Rose Daniels
Stylistin: Katie Grand

4. Mango

Photographer: Mario Sorrenti
Models: Amber Valetta, Anna Ewers, Freja Beha Erichsen, Jegor Venned

5. Prada

Photographer: Willy Vanderperre
Models: Kris Grikaite

6. Stella McCartney

Photographer: Harley Weir
Kunst von Urs Fischer
Models: Birgit Kos, Iana Godnia, Huan Zhou

7. Saint Laurent

Photographer: Collier Schorr
Models: Mica Arganaraz,  Binx Walton, Charlotte Gainsbourg

8. The Outnet

Photographer: Riccardo Vimercati 
Models: Amber Valletta und Missy Rayder

9. Sonia Rykiel

Photographer: Zoë Ghertner 
Models: Imaan Hamman and Dorit Revelis
Stylistin: Camilla Nickerson

10. Calvin Klein 205W39NYC

Photographer: Willy Vanderperre
Models: Fernando Albaladejo, Julia Nobis, Leila Goldkuhl, Lulu, Selena Forrest

11. Valentino

Photographer: Pierpaolo Piccioli
Models: Ansolet Rossouw, Faretta, Freja Beha Erichsen, Giedre Dukauskaite, He Cong, Iman Abdulmajid, Jay Jankowska, Kirin Dejonckheere, Lex Herl, Tami Williams

12. Michael Kors Collection

Photographer: Mario Testino
Model: Edie Campbell

13. Isabel Marant

Photographer: Inez Van Lamsweerde & Vinoodh Matadin
Model: Anna Ewers

14. Joseph

Photographer: Bibi Borthwick
Model: Jane Moseley

15. Gucci

Photographer: Glen Luchford
Creative Director: Alessandro Michele
Creative Director: Christopher Simmonds

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.