Street Style: The Germans

©Collage / Oriane Baud

Marc Goehring, Roberta Benteler, Jan-Michael Quammie, Veronique Tristram, and Laura-Maria Wulff – the Germans conquer the international street style stage

“The Germans” – for a long time they were barely visible on the international street style stage, appearing to feel quite comfortable taking a quiet supporting role in the background. That’s changed, and now Veronika Heilbrunner – who of course we have in mind for purely subjective reasons – has a few colleagues (and compatriots) that are definitely worth keeping an eye on.

1. Marc Goehring, Fashion Editor 032c

At first glance, Marc might look a bit like a baddie: a closely shaved head, a number of tattoos, camouflage looks, and biker boots. But in real life he’s a nice young man who, with his charming Bavarian accent, is the exact portrayal and personification of new young talent that you sometimes would like to see elsewhere. Congratulations to the team at our favorite magazine, 032c, on this member of your personnel.

Instagram @marcgoehring

2. Roberta Benteler, Co-Founder of online retailer Avenue32

Roberta’s roots are German, even if her parents have since moved to Salzburg and she’s now based in London with her sister Maja, where the two founded the online retailer Avenue32 in 2011. Almost no one embodies “European chic” like Roberta does. And almost no one can combine on-trend pieces by Vetements, Céline, or Balenciaga better or more stylishly than she does. If you want to see more, you’ll find our “Women We Love” portrait of her here.

Instagram @robertabenteler

3. Jan-Michael Quammie, Fashion Director at InStyle Germany


An era came to an end when Annette Weber stepped down after 9 years as the head of InStyle Germany. Her successor Kerstin Weng appointed Jan-Michael Quammie to the position of Fashion Director in June this year. Before she took on the role, Quammie had already worked for in Munich, Net-A-Porter in Shanghai, and Saks Fifth Avenue in New York. Her style: inspired by Brooklyn in the 90s and changing with her mood from day to day.

Instagram @jan.quammie

4. Veronique Tristram, Fashion Director at Glamour Germany

Veronique Tristram has been Fashion Director at German Glamour since 2015. She’s also lived in New York and – until she got called to Munich – was a freelance stylist. Her striking glasses quickly turned her from an unknown into a favorite of the street style photographers and are living proof that crazy outfits (Man Repeller approved) aren’t just reserved for young chicks.

Instagram @veroniquetristram

5. Laura-Maria Wulff, Assistant Buyer at Voo Store

Laura-Maria Wulff worked at the Wood Wood store on Berlin’s Rochstraße for a long time and was a favorite face of photographer Søren Jepsen. Conveniently, she shares an apartment with Claire Beermann, so surely some pieces of clothing are getting traded back and forth, right? When it comes to efficiency, that’s hard to beat. Her new job on the buying team at Berlin’s Voo Store is now also sending her on even more trips to international fashion capitals during the shows, so there’s plenty of photo material to see alongside expert columns by this 26-year-old Kiel native on the blog This is Jane Wayne.

Instagram @laura_loudd

Translation: Melissa Frost

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.