Shopping List: London Fashion Week September 2017

Just in time for London Fashion Week, Julia Knolle gets inspired by the city and brings together her favorite pieces – all “very British”

Angela Ahrendts, Apple’s senior vice president of retail, went on stage this week at the Apple keynote in a pink lace trench coat by Burberry. According to W Magazine, Twitter went crazy and I also had to smile: There’s something about seeing so much brand loyalty from the ex-boss of the traditional British house that’s immediately likable. Her outfit reminded me what a shame it is that I’ll only be watching the Fashion Weeks from a distance this season, because the Burberry show was always my favorite.

A glance at this year’s schedule is a joy – so many of Veronika’s favorites are there, including ErdemChristopher KanePeter Pilotto, and Anya Hindmarch. And even if Stella McCartney shows in Paris and Victoria Beckham in New York, these two always belong on my personal list of the leading talents that define what “made in Britain” means in fashion. I’d always take almost every other piece in the Joseph online shop. JW Anderson is also high up there and, season to season, I regularly fancy a Mulberry bag. A pair of classic loafers by Church’s are also at the top of my wish list after buying a pair of Chelsea boots from the label years ago – they’ve served as a good example of what it means to invest in timeless quality that will last over the years. And, of course, the same goes for my Burberry trench coat, which I treated myself to nine (!) years ago already when I first started getting my own salary and which still loyally accompanies me through transitional seasons.

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.