Shopping List: Julia’s Essentials for Spring

©Collage / Oriane Baud

This shopping list will awaken that spring feeling: Gucci loafers, linen t-shirts by Isabel Marant, and a silk nightgown by Araks

The first rays of sunshine over the weekend – and the thermometer making a one-off push up to 17°C – enticed me to put together another little wish list from my favorite online stores.

Actually, I’m still turning my back on consumerism as much as possible and the principle behind my wardrobe is based on the classics. Strictly speaking, you can’t do much more there – shopping-wise. Those firmly selected pieces are timeless: a loafer stays a loafer and a blazer, carefully worn, will last for years. That leaves more time and money to refresh yourself from within: more walks in the forest and yoga (while wearing a chic outfit, but more about that soon), a trip to the cosmetician, a massage here and there, books, ceramic workshops – you know what I mean. But now, to my current selection of possessions that would make my heart beat a little faster.

There are two things over at The Store in Soho House that I’ve wanted badly for a while now. One is the gray herringbone blazer by Blazé Milano made in collaboration with Alex Eagle. And then it would be the Duplex Bag by The Row, which possesses both the perfect dimensions and a price equivalent to a lavish summer vacation.


Veronika is always laughing at me that things only pique my interest once a few seasons have passed and/or the things aren’t available any more. In the case of the Gucci loafers, I’m in luck: they’re frequently back in production and, in the meantime, the price has substantially gone up. (Right now we’re considering making a group order here in the office). And since they were already sold out last summer, I’ve already ordered the A.P.C. Porselli ballerinas – there’s always a limited number, but then you really have a piece of real shoemaking on our feet.


When it comes to the bag, of course I would splash out and have absolutely no problem bringing a new Gabrielle Bag by Chanel into my collection. This roomy model, in full black, is my favorite.

At a video production, I folded up the protagonist’s private outfit and held her white linen t-shirt by Isabel Marant in my hands. It’s time to own one myself. I would combine it with blue jeans by Frame – they sit perfectly – or alternatively, the blue jeans by Re/Done are also way up there.

And when the day is slowly winding down, I’d equally slowly slip into this silk nightgown by Araks and pamper my freshly washed faced with Vintner’s Daughter face oil. Then, the next morning, I can leave the house well-rested and with my new delights – and without any foundation at all.

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.