Review: Gucci Cruise 2018

©Collage / Oriane Baud

La Specola, the Uffizi Gallery – and of course Gucci! – Veronika Heilbrunner gives us a behind the scenes peek into her 2018 Cruise Collection “Tour de Gucci”

Tour de Gucci

Being a huge fan of the new Gucci (or should I say GuccY?), I was more than excited when the location of the 2018 cruise collection presentation was announced: Florence. Taking the brand back to its place of birth seemed genius to me and all I wanted to do was see Alessandro Michele’s daily inspiration first hand.

So it was only natural our first stop on the tour was La Specola, also known as the Museum of Natural History and the first place in Europe to exhibit skeletons and human bodies from the inside out for scientific purposes. Of course, all of the pieces are made of wax. The most interesting part for me though were the specimens’ poses, which could be explained by the fact that art and science were very close back then – those poses were inspired by the likes of Michelangelo.

The Night Of

In preparation for the big show day we all put on our best Sunday Gucci pieces. My own version was the cutest pink tweed jacket with my all-black-everything denim shorts, tank top, and sneakers. The feast that night happened in this restaurant called Cibreo, and no picture proof of it means that the food was delicious!

Florence To-Do’s

If you’ve got even just a little bit of time for shopping – and if you love genuinely amazing, naturally produced products! – I would always recommend a visit to the original Santa Maria Novella Pharmacy. The monastery is an experience itself.

Uffizi Walk-Off

The “games” began with a private, late afternoon visit to the Uffizi Gallery. In case you haven’t been yet (like me), Florence’s quintessential museum was commissioned to Giorgio Vasari by the Medici family and built between 1560 and 1580. Today it hosts one of the world’s most extraordinary art collections from the Middle Ages up until modern times and includes works by Michelangelo, Caravaggio, Leonardo, and Raphael.

Our visit was made even more special as we crossed the river Arno through the one-kilometer long Vasari Corridor, which connects the Gallery with the Medici’s private residence, Palazzo Pitti.


You know what true dedication means when you see about 80% of the guest dressed in full-on embroidered, crystalized and accessorized Gucci, despite boiling temperatures.

Show Setting

Pictures speak more than words… On a side note: Not just one guest was thinking aloud as to how to carry one of the amazing folding seats.

My Favorite Cruise ‘18 Looks

A genius marriage of the contemporary and the traditional was perfectly translated into 115 looks, as also shown in the popping yellow carpet in the beautiful Palazzo Pitti. Alessandro Michele chose once again to show men and women together, which in my opinion was a blessing as I am even more into the coolness of the guys’ looks.


Due to the unfortunate event of having lost my phone during the show cocktails, I had to run back to my hotel to shut down my phone via my laptop.

Anyway, I arrived to the party in Serre Torrigiani just in time to see Beth Ditto perform and that made me forget all about the hassle. It was so much fun to hear her cracking jokes and see the fashion crowd dancing beneath the Tuscan moon.

Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!

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