My World: Siduations

©Instagram | siduations

Siduations is an humorous Instagram account, that puts comic or film characters in a new and funny context. We met the creator Sid for an Interview

In the fashion industry, humor often comes off badly which is why it’s easy to be successful with a good concept that makes people laugh. And it’s exactly for this reason that we very curiously sent our questionnaire to Sid: He’s a PR and creative consultant in Los Angeles, before which he had been an intern at Paper magazine at just 15 years old, played as Harmony Korine’s personal assistant for a while (hats off!), and also worked in the industry as a publicist for 15 years. He left his hometown of New York City for California just two years ago and it looks like the good climate there has left him kissed by the muse on a daily basis. His collages, which put Instagram pictures with comic or film characters in a new and unfortunately always very funny context, have often brought tears of laughter to our eyes here in the office. But read and see for yourself:

Please describe your style in three words?

Utilitarian. Minimal. Comfortable.

First fashionable memory?

My first fashionable memory was when my mom took me to a salon-style show at Tavern on the Green [ed. note: a restaurant in Central Park, New York] after picking me up from daycare.

Your ideal breakfast?

My ideal breakfast is a piece (or two, or three…) of dark chocolate, coffee, and water. I’m sure that’s not healthy. It just takes care of any cravings for sweets I may have throughout the day.

The song that makes you dance?

Holiday by Madonna.

The book that you’ve re-read many times?

The Tao of Pooh by Benjamin Hoff. That bear teaches me something new every time I read that book.

Childhood hero?

The kids in Washington Square Park in the early 90s. Their “whatevs” attitude was the “you do you” attitude of that time.

Piece(s) of jewelry you wear every single day?

I wear one piece of jewelry – my wedding ring, an 18k yellow gold Conroy & Wilcox (now Gillian Conroy) English Band. Any more than that and it starts to wear me.

Designer you expect big things from?

I expect big things from Demna Gvasalia. I admire him for disrupting the industry, and for the concepts and execution of his collections for Vetements and Balenciaga.

The designer you would love to wear head-to-toe when you are a granny?

Helmut Lang by Helmut Lang.

Favorite color?

Rose quartz.

Signature shoes?

Vans Authentics.

What’s your dream car?

Any car that comes with its own driver. I don’t know how to drive and don’t anticipate learning any time soon. I don’t trust myself behind the wheel or operating heavy machinery.

Favourite pet?

The Shiba Inu [ed. note: a Japanese dog breed]. I have two!

Favorite flower?

Light pink roses.

Most inspiring movie?

Ma Vie en Rose by Alain Berliner.

Fashion icon?

David Bowie.

Favorite getaway?

Mexico City.

Best restaurant?

Rosetta in Mexico City.

Favorite shop?


Where do you see yourself in ten years?

I can’t see that far; I’m nearsighted.

Last (cultural) discovery that blew your mind?

The last cultural discovery that blew my mind was that 62,979,879 people were gullible enough to vote for the 45th President of the United States.

Where do you source your topics and visual inspiration?

I source my topics and visual inspiration from trends and images, respectively, on my Instagram feed. So far, topics have included politics and fashion.

Don’t forget to follow the Instagram account @siduations for further funny photos.

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.