Rachel Nguyen is the woman behind That’s Chic, a blog and YouTube channel that talks about fashion, beauty, and everyday life. An interview
I came across Rachel Nguyen because she pops up so wonderfully often on our feeds – and without getting on your nerves. Maybe it sounds banal but, in my opinion, it’s an important topic in this age of sensory overload because there are plenty of digital presences that seem to think “the more, the better.”
So that’s how it happened that – on a second look – I found out there’s also a YouTube channel associated with That’s Chic (Rachel’s website and blog) on which, for example, you can find a year-old video entitled 10-Step Korean Skincare that’s cracked through the 1 million-view mark. The dynamics of the internet are sometimes unfathomable – even for the authors of the content. And so you’ll find lots of trips (she actually live in Los Angeles), a little bit of fashion, and mostly just everyday things alongside the beauty tips. And that you can also quit your “real job” to do something like that, that’s nothing new. But in this case, she fully deserves it. The mix makes it, in the end, a very different thing: It appears organic and never, like so often seen with others, so rushed in its development
1 / 8
Please describe your style in three words?
Flamboyant, casual, chic.
First fashionable memory?
Your ideal breakfast?
Overnight oats with coffee.
The song that makes you dance?
The book you re-read many times?
I’ve never re-read a book.
1 / 8
Piece(s) of jewelry you wear every single day?
A signet ring and a gold, rose charm necklace.
The designer you expect big things from?
I’d really like to see Paulo Melim Andersson come back on the scene. But right now, Sandy Liang, and the duo behind Area NYC.
Which designer you would love to wear head to toe when you are a granny?
Probably anything by Miuccia Prada.
Pink, until the internet ruined it. So periwinkle is a close second.
1 / 6
What’s your dream car?
An electric one from BMW or Tesla.
Cats (and dogs if they weren’t so much responsibility).
Stargazer lilies or orchids.
Top three things on your wish list?
A happier world (x3).
1 / 6
Most inspiring movie?
Icon is a strong word…
1 / 5
Where do you see yourself in ten years?
Last (cultural) discovery that blew your mind?
How cheap produce is in London and French slang is basically saying a few words backwards.
Top three magazines (online or off)?
Honestly, I don’t care or keep tabs. If it’s interesting, I’ll look at it
Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.
Updates about her next professional steps can be found at https://www.linkedin.com/in/juliaknolle/.