Label to Watch: Maryam Nassir Zadeh

Maryam Nassir Zadeh has been proving her flair for style with her celebrated boutique since 2008. So of course her own label can only be a success

Excitement was high when Maryam Nassir Zadeh presented her first ready-to-wear collection – Summer 2015 – at Fashion Week in 2014. After running a successful boutique on New York’s Lower East Side since 2008, she was finally moving onto the international fashion radar with her own in-house label.

In her own business, it was soon apparent what Zadeh aspired to: fashion without the drama. Fashion that’s beautiful. Fashion that’s something special, without overdoing it. It’s not for nothing that young labels like Jacquemus and Lemaire can be found at her boutique alongside established houses like Loewe – all are highly regarding for having that “certain something.” So why would this philosophy change with her own label? For five years now, she’s been showing fashion for women that begs to be worn. Feminine creations and clean lines, muted tones, but also bright colors and surprising design details are part of MNZ. Just like with the shoes, which were adored from the very beginning. For Fall/Winter 2017, she’s expanding her line to include bags and belts. A dream.

Zadeh has always known what she finds appealing, can select it well – that’s a talent – and has an exact idea of who the wearer of her designs is. That’s probably because she and her friends are among them.

She had a video produced when she presented her collection for the first time. Inspired by Eric Rohmer’s 1970 film Claire’s Knee, her friends Camilla Deterre, Mari Giudicelli, and Ana Kraš showed how they enjoy a beautiful summer day – wearing Zadeh’s collection, of course. You’ll want to look just like them after the nearly two minutes, drinking rosé in the grass, and have these three friends for yourself. What makes it so desirable is that you can identify so easily with her image of femininity and, on the other hand, that the simplicity of her vision of fashion is invariably seductive.

The designer with Iranian roots already loved to experiment with fashion when she was a kid – a grandmother with her own boutique inspired her starting when she was small. Before she opened her shop in 2008 and founded her own label four years later, she had started a small project in her 20s making one-of-a-kind t-shirts and dresses. Barney’s department store thought the idea was great and sold the pieces. It was very simple. She gave up her small label after four years and decided to study textile design at the Rhode Island School of Design.

The decision to finally design under her own name was a logical conclusion. After all, Maryam Nassir Zadeh had gained enough experience over the years and packaged her exquisite taste. Incidentally, when people in New York or on talked of the “most stylish women,” they spoke about her.

She’s been presenting her collection on the runway for two years now. The collection for Fall/Winter 2017 was shown at the Guggenheim Museum, Summer 2018 on a tartan track (hello color and capri pants!). Always part of the action and there on the catwalk: those three girlfriends (who you would also like to have). Her lookbooks are produced with top stylists such as Camille Bidault-Waddington and renowned photographers such as duo Max von Gumppenberg and Patrick Bienert. Zadeh’s approach – as well as her sense for aesthetics, wearability, and femininity – is so appealing and modern that we don’t really want to own any other clothes but hers.

Additional information – and the collections – can be found on Maryam Nassir Zadeh’s website here, and also on Instagram (@maryam_nassir_zadeh).



Madeleine is a fashion journalist. For as long as she can remember she has been passionate about fashion and accessories, in particular cashmere sweaters and jewelry. After five years of working at Vogue Germany’s fashion department in Munich, she decided to encounter a new challenge and move to Berlin. Her role at hey woman! allows her to combine her passion for styling, creative directing and writing. Madeleine is also good at imitating a Swiss accent and trying to be a cook.

©Phillip Schlegel