From commonplace to luxury: the latest Juste un Clou and Ecrou collection from Cartier
Born in the seventies, Juste un Clou stands for glamour and freedom across the board – a decorative nail in the truest sense and one that sits on the pulse of the times. Back then, you went to your aerobics class straight from Studio 54, whereas today we’d rather wind down with a binge watching session and 24/7 entertainment over Instagram Stories instead of partying.
For everyone who missed our report from Salone de Mobile: a very glamourous screw nut (=Ecrou) has been introduced alongside the famous nail (=juste un Clou). Cartier presented the whole product line in a slightly different type of garage – complete with pages clothed in classic red livery suits instead of mechanics in overalls, of course.
Inspired by the wonderful contrasts and combinations of precious metals and useful tools, photo artist Benny Robinson and I decided to stage exaggerated – but still completely routine – private scenes from my life. Augmented by my favorite pieces from the Juste un Clou and Ecrou collections, we spent a cheerful day steeped in true luxury and all the things that are true rarities on social channels.
PS: I can already picture the WhatsApp message from my mother when she reads this article: “Your father (who, of course, really can repair anything!) thinks this is really funny, Veronika! That jewelry really is the clou!”
CHOKER “JUSTE UN CLOU” Yellow gold by CARTIER
Dress by ALESSANDRA RICH, Glittery Socks by FALKE, SANDAls By SAINT LAURENT, Sunglasses by OLIVER PEOPLES, RING “TRINITY DE CARTIER”
Bracelet “JUSTE UN CLOU” White gold With DIAMonds, Bracelet “JUSTE UN CLOU” PINK GOLD & RING “JUSTE UN CLOU” PINK GOLD Everything by CARTIER
Bra Top & LEGGINgS by NIKE, SANDALs by SAINT LAURENT, SOCKs by UNIQLO, RING “TRINITY DE CARTIER” (Left)
Dress by ALESSANDRA RICH, Sunglasses by OLIVER PEOPLES, RING “TRINITY DE CARTIER (Right)
Bracelet “XL JUSTE UN CLOU” Yellow gold by CARTIER
Velvet Dress by TOMAS MAIER, SANDALs by SAINT LAURENT, GLITtery Socks by Falke
CHOKER “JUSTE UN CLOU” Yellow Gold, Bracelet “Ecrou” Pink Gold, BRACELET “XL JUSTE UN CLOU” Yellow Gold & Ring “JUSTE UN CLOU” Pink Gold Everything by CARTIER
Silk Coat by NEW & LINGWOOD X ALEX EAGLE, DETOX MASK by MAGIC STRIPES, “PANTHERE” Photo Book by CARTIER & RING “TRINITY DE CARTIER”
BRACELET “Ecrou” PINK GOLD, BRACELET “XL JUSTE UN CLOU” Yellow GOLD & Ring “JUSTE UN CLOU” PINK GOLD EVERYTHING BY CARTIER
SILK COAT BY NEW & LINGWOOD X ALEX EAGLE, “PANTHERE” PHOTO BOOK BY CARTIER & RING “TRINITY DE CARTIER” (LEFT)
1 / 5
PhotoS: BENNY ROBINSON, ART DIRECTION: JUSTIN O´SHEA
Translation: Melissa Frost, Leah Morano
— IN Cooperation with CARTIER —
Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!