Zeitmagazin and Jil Sander publish an exclusive issue and talk about fashion, its recognition, as well as its future
As for fashion from Germany, one cannot help but think of Jil Sander straight away. The good old days back in the 80s come to mind – and so does Hamburg and the clean chic that made the label so successful (while at the same time paving the way for understated designs by brands like COS and the like). It’s been three years since Jil Sander separated from her label. I can remember all too well, how she waved goodbye for the last time, from the backstage area, at her legendary Milan show in September 2013. Her farewell, so to speak.
However, the German designer is back for a short reunion. She took a break from her much deserved retirement to take part in the making of the upcoming fashion issue of Zeitmagazin. As a result she participated in the decision making process for the designs that are presented in the spread, and picked out models and photographers.
Jil Sander looks ahead, so it says in the introductory text, and she thereby dares to “define the current state of fashion”: How did we get to the current status quo? Which role should fashion play in a future society? How do we restore an appreciation of quality products? These are the question Ingeborg Harms tackles in her inspiring essay.
Especially with regard to the question of quality, there is an extensive debate going on. Needless to say, that this is also a daily talking point for us, the hey woman! staff. These are just a few of many reasons, why I highly recommend taking a look at the new issue of Zeitmagazin. On behalf of a slower and more sensible kind of “progress”. Because who could be a better example here than Jil Sander; the woman who must really know best?
The Current Issue of ZEIT can be found in Magazin Trade or For Online Subscribers here.
Translation: Jessica Aimufua
Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.