People are wearing colorful, 90s style hair clips in Copenhagen. Beauty editor Anna Bok on the recent comeback
It’s well known that the Danes don’t just have extremely good taste, but also a keen sense for trends. But if you only think of the typical, clean Scandinavian look, this accessory will have you rubbing your eyes in disbelief: People are wearing colorful, extra-large hair clips again, those ones you know from the 90s. And not just for a bad hair day at home – but outside. On the street.
So it’s no wonder that these fancy hair clips were the topic of conversation at Copenhagen Fashion Week this summer. And specifically, those worn by the models at the Saks Potts show. Sometimes the plastic clips were enthroned at the top of the head – that is, as if you’d quickly twisted your hair up for a shower – sometimes pinned into the side of the hair in twos. They came in bright pink, purple, green, yellow, and sky blue. And with flowers and butterflies on top. Did it seem a little trashy? Nope, more refreshingly different. And somehow kind of casual.
Barbara Potts of Saks Potts confirms that this was no runway gag, but simply a reflection of what women in Copenhagen are wearing at the moment: “Everyone wanted to have the hair clips after our show…it was crazy. I think we’ll produce them regularly now.” As for other inspirations, she cites images by British photographer Martin Parr, who documents quirky holiday scenes in an incredibly comic way (google it now!) “We named our collection ‘Tourist.’ Cheesy tourists who don’t give a thought to their hair also normally wear this kind of practical hair clip.”
And that’s exactly what makes this accessory so appealing: It’s going to get noticed, but at the same time looks wonderfully effortless. Anyway, we were already hooked in the hey woman! office and looked through online shops for hair clips like the ones by Saks Potts. Note: The ways of the internet are inscrutable, especially when it comes to an item that the taste police would probably place just under glittery Christmas sweaters. After a few clicks, you’ll quickly end up on websites with a lot of kitsch and bling bling. Meanwhile, KaDeWe is the place to go for offline shopping – Julia brought some hair clips from there.
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These colorful plastic clips have long since spread through Instagram. Even Emily Weiss from Into The Gloss posted a photo of a transparent Saks Potts bag bulging with hair clips. You’ll probably run into them soon on the streets of New York and elsewhere. So, get out of your comfort zone. And if you only use the clips on a bad hair day…
Anna Bok was born and raised in Berlin. After stops in Freiburg and Florence, she made her way to Hamburg in 2007 to study journalism and art history – where she stayed and worked as a freelance journalist with various publications including Harper’s Bazaar, Süddeutsche Zeitung, and Blonde. She’s now returned to Berlin after nearly 10 years in the Hanseatic City. When Anna isn’t writing about beauty, fashion, or traveling, you’ll often find her on her yoga mat (recommendations for studios in Berlin welcome!).