Veronika Heilbrunner X Zalando

© Zalando | Marlen Mueller

Veronika Heilbrunner is part of the new Zalando campaign “This is Now” and shares her personal impressions

When Zalando asked me to be part of their Fall/Winter Campaign “THIS IS NOW” alongside Saskia de Brauw, Elisa Sednaoui and Josephine de la Baume I was thrilled. But I got better. Über-Talent Movie Director Matt Lambert (Gucci, Marc Jacobs, i-D and Dazed jsut to name a few of his clients) wouldn’t wanna tell me what we were gonna do, just so it s more natural and authentic. I couldn’t agree more. He only meantioned he was gonna get a hot guy to stage this “#hotguysontrainswithbooks” situation. Naturally I replied I am more the “#unhappypugonatrainstaringatthewall” kind of girl.

Needless to explain my happiness on our first shooting day when Matt mentioned around 6.30am that he has got an afternoon surprise for me. But see yourself!

Backstage Impressions

Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!