Shopping: Egg Hunt!

©Collage / Julia Zierer

hey woman! will be one year old soon. Accordingly, last year’s Easter weekend was one of our busiest and most exciting, but also packed with work. While Julia (Knolle) frantically and painstakingly worked on the details of the website with the programmers and was putting a game plan in motion for all of the launch items (and successfully implementing them), Julia Fricke was totally occupied with moving into our office and the coordination of online articles. However, I used the first rays of sunshine in our own “outdoor marble studio” for the Editor’s Pic(k) shoots, hopelessly losing myself in the wonderful world of online shopping.

So this year we decided to lock the office door from the outside and to hide the key very well.  Here’s to a long #heywomanholidays weekend!

A ride to the fields of my hometown is on my agenda. In fact, for me, Easter is more reserved for family time than Christmas. The sun likes to make a short appearance and we sit comfortably in the garden and devour mountains of cakes and, of course, boiled eggs. As a time-honored tradition my mom single-handedly dyes eggs and surprises everyone with a new “à l’oeuf” yearly. I can still remember the batik, but also the glitter, phase. Whatever awaits us this year, I really hope that it works color-wise with my pug egg cups from Liberty.

To ensure that that I’ll win this year’s egg hunt, I’ve already started preparing. To make headway with any issues of dirt, I will arm myself with the knee-high rubber boots from Saint Laurent. The silk dress from Philosophy di Lorenzo Serafini with voluminous ruffles will blow out beautifully in the wind, thereby hopefully causing distraction and confusion. More sweets than I thought fit in my bag, the Micro Baguette from Fendi, and it’s practical to hang. So that I’m not cold, even in merciless temperatures, I’ll wear a turtleneck under my dress – without question, it can’t just be any, but must, of course (to match the festivities), be the velvet turtleneck in springy lilac from Vetements. The checked scarf from Holzweiler is multi-talente  and also suitable as a small blanket while I’m waiting for my sibling to finally find their little Easter baskets. I’m already looking forward to lighting the Olio Lusso candle with essence of jasmine and neroli from Rodin when it gets dark (the accompanying matches are especially impressive).  

Translation: Alicia Reuter

Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!