Blazé Milano from Italy makes the perfect blazer. We introduced the label with a dinner and a trunk show at Berlin’s The Store
As Veronika already put it so succinctly with a small speech during a dinner that we organized together with Blazé Milano, and in front of fine company: there are few labels on which we can agree so readily. So it was clear to us very quickly when the request for the event came in that we would more than happily be inviting our closest ladies to enjoy a nice evening with good food made by Johnnie Collins, or rather The Store Kitchen – and at the same time giving special attention to the impressive women behind this Italian label.
1 / 10
Three years ago, fashion editors Corrada Rodriguez D’Acri, Delfina Pinardi, and Sole Torlonia realized that THE right blazer didn’t really exist yet. Blazé Milano was born and, working from a living room, the three Italians pinned down the basic parameters – like that the perfect piece would have four pockets, enough to carry all of your most important possessions with you and thus freeing the wearer from the handbag. There are six models in total, a blazer for every occasion you could say: Midnight Smoking, Everyday Blazer, Weekend Blazer, Colonial Blazer, Spencer Blazer, Great Coat Blazer.
1 / 12
The concept of the blazer apparently goes back to a certain red jacket from 1825 worn by team members of the Lady Margaret Boating Clubs at St John’s College, University of Cambridge. Elements of equestrian and sailing sports are also recognizable in the models by Blazé Milano, and count among the founders’ hobbies. The idea that “tradition meets modernity” can also be seen in their sales and distribution strategy: at trunk shows, you can put together your own model. Details like special buttons, piping on the lapels, or high-quality manufactory-made fabrics make the investment in such a timeless and season-less piece a special opportunity. From time to time, there are collaborations with friends like Margherita Missoni or tastemaker Alex Eagle.
You can find more information online here.
PHOTOS: JULIA ZIERER
TRANSLATION: MELISSA FROST
Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.
Updates about her next professional steps can be found at https://www.linkedin.com/in/juliaknolle/.