Playlist: Maxime Souverain

Maxime is a curious case: we met through work, but I believe that he once came to Berlin from Paris, to take a closer look at the local online media and we met, at Soho House, for a casual cup of tea or something. I still remember, that we had a great talk back then and I was happy to see him again at the upcoming fashion week. I was surprised at his approachability, after all, he was working as worldwide digital PR manager at Saint Laurent back then and he even took over the house’s Men’s PR for Europe. However, we had a common acquaintance:  my good friend Max . And so it went that we met every time far away from the hustle and bustle of the fashion scene, even if the calendar and our schedules are packed. Maxime and the two of us (in the meantime Veronika joined the fanclub as well) are on the same wavelength. His funny emails, which come out of the blue and are often off topic, never cease to brighten up our daily routine at the office – it’s that special kind of french humour! More than one good reason to introduce him and his typically french playlist to you and to tell you all about his adventures.

Gros bisous à toi, cher Maxime!

What is your major? How did you end up with this job?

I studied communication at the university in Nancy (France) for a couple of years then one year in Paris… I quit university to work with Kitsuné, a young half French / Japanese brand. The brainchild of Gildas Loaec and Masaya Kuroki, a clever mix of a classic clothing line for both men women and a music label. I worked there for almost six years. I started out as an intern, and for the past four years I’ve been handling communication strategy / PR coordination… It was definitely the best way to start working in Paris and I’m really grateful, that I had the chance to meet these two, as they taught me everything I needed to start in the business.

From summer 2012 to May 2016, I have worked with Yves Saint Laurent as worldwide digital PR manager and Europe Men’s PR. I was helping with the coordination of our satellite press offices in all digital aspects and I was working closely with European editors and stylists.

As I have experience in music, I also worked with Hedi to conceptualize the sound design for all our stores around the world. As you can imagine, this was also a really educational moment for my career.

I left the company a month ago and decided to launch my own communication and PR office: Fellows. I started working with the amazing Swedish brand Eytys, which is exactly the kind of brand I want to work with. The team is great, it’s a small family and it feels good to be part of it.

How did your interest in music start? Can you remember something like a “starting point”?

I come from a Catholic family and for the communion ceremony of my oldest brother and sister (they are twins), someone gave them the Nirvana Album Nevermind on tape, which we were always listening to at the time. So it might be my very first memory. I think, pretty much at the same time, we were also listening to Bad from Michael Jackson and a cassette that our cousin gave us. It was Bowie’s Let’s Dance.

Do you play music in public? If yes, what’s your favourite setting?

Together with my friend Simon, who is now the singer of the band Paradis, I did play music in several clubs in Paris about six years ago. Our name was Helmut D. We liked the German sound of the name Helmut… don’t ask me why.

Back in the Days: Maxime (Right) with a Friend

What’s your favourite song at the moment? And of all times?

Not of all times, as it’s impossible to pick only one but Messages by OMD  is definitely my favourite track at the moment as well as Blue Lights by Jorja Smith

Which song always rescues the worst party?

Todd Terje’s Inspector Norse

Your favourite band?

Roxy Music, Bowie, A Tribe Called Quest? I don’t know…

Vinyl or MP3?


Remember the best party where you played music?

I’m not a DJ, but I would say one big memory still is the Daft Punk Live show at Bercy in Paris, back in June 2007 : 16 000 people dancing like they’re in a club

Trust me, the after show party was quite something as well…

Do you have a favourite personal playlist? Who gave it to you?

I’m a huge fan of the selection of Reverberation Radio. My good friend Antoine from the Man/Woman tradeshows introduced me to this radio channel.

What’s the next occasion when you will play music in public?

My girlfriend Marion’s birthday in our apartment at the end of May!

And finally tell us about the playlist you did for us!

It’s a little taste of my France.

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.