Kenzo X H&M

©Collage / Oriane Baud

Kenzo X H&M finally launched their products and present the fruits of their cooperation

When the Kenzo x H&M collab made its runway debut in New York in October, the fashion world held its breath for a moment. Under the creative direction of the iconic French fashion photographer Jean-Paul Goude, the two brands presented their joint vision as an eclectic firework. Goude translated his singular artistic instinct into the present time: all under the title “Express Yourself” – a motto inspired by the eponymous 90’s rap song. For the big show, an army of dancers, drummers, beat boxers, brass players and models took the runway and presented the collection, displaying a variety of extravagant prints and bold colors. To top it off, rapper Ice Cube had a surprise show and took the stage for a live performance of the song.

Carol Lim and Humberto Leon, the creative duo behind Kenzo, were said to be inspired by founder of the house, Kenzō Takada, who was famous for his outlandish creations, as well as his extraordinary runway shows back in the 1970’s and 80’s. Either way, the new collection constitutes a testament of its own: radiant folklore meets animal print, sleek leather boots are supported with luminous rubber soles and patterned, furry jackets gleam in bright colors.

And also the lookbook of the collaboration reveals a distinctly diverse aesthetic. Its international cast, includes an interesting mix of models and creatives alike. Among them, photographer Youngjun Koo, activist and writer Amy Sall as well as transgender DJ and artist Juliana Huxtable. Yet again, all signs point towards empowerment – hats off!

The KENZO x H&M collection will be available on November 3rd in over 250 H&M stores around the world, as well as online.

After spending a gap year in Paris, Jessica Aimufua set her heart on Berlin, starting her art history and cultural studies undergrad in 2012. As a keen observer and critical thinker she developed an urge to express herself inventively at an early age. In both English and German she writes about contemporary culture and modern aesthetics, with a focus on film, fashion and art . At hey woman! she writes, edits and translates.