Top 20: Julia’s Beauty Routine

While our beauty editor Julia Alfert is on a three-month journey through south america, Veronika and I fill in and give you a glance into our bathrooms. While writing i notice: it is a nice balance between classics and some newbies, that try to manage without unnecessary chemicals.


It feels like forever that the 500 ml dispenser “Special Cleansing Gel” by Dermlogica graces my bathroom sink. I use it every night and every other day I apply some Daily Microfoliant, after.

In the morning the Konjac sponge is just enough or I test the Creamy Cleansing Foam by Kosho, that our dearest Julia Fricke brought along from a MDC Cosmetics event. Around the sensitive eye area I dab some “Start Over Active Eye Cream“ by Sunday Riley. I discovered the brand online and fell in love with the beautiful design. For moisture I apply the “Illuminating Moisturizer” by OmoroviczaI found it at one of my beloved Quick Peach Treatments at Wheadon – which is now called Frauenzimmer.

Minerals out of water from hungarian hot springs in Budapest, make up the base of this product.

Right now I experiment with the Hyaluron Serum by Dr. Barbara Sturm and there is also a set of Hyaluronic Ampoules that won me over. A friend of mine, who leads a turbulent life, but manages to look young and fresh as ever, recently said: “You apply it Monday morning and after a few minutes you look like last Friday.” And she was right! The day cream is also supposed to work wonders, so I’ll try it out soon. When it comes to masks, I’m usually too impatient to apply them at home, so heading to the cosmetician every 4 weeks is ideal for me (I recently tested and fully approved of the Rocco Forte Treatment at the Spa of Hotel de Rome).



When it comes to the body, Susanne Kaufmann is clearly at the forefront. Whether it’s the body wash, the toner or the bath oil – I like the smell and the effectiveness of her products. Furthermore, the body scrub by Aesop is restocked regularly because it seems to use up within the shortest time. At the end of my routine I apply  Aveda’s “Stress Fix Body Lotion”, that was part of an XXL goodie bag. On the go I like to use a little oil roller for the wrists, that comes from the same line – it calms the nerves and smells extraordinarily good.


Here’s where I enter new territory: after Maja recommended the classic shampoo and conditioner duo by Aesop, and it served me well for a while,  I went back to Kiehl’s Amino Acid Shampoo, which smells like coconut and reminds me of a trip to Los Angeles. After reading a feature with Ambra Medda on Into The Gloss I ordered the “Magnolia Shampoo” by Klorane online. As a final step I apply the conditioner by John Masters Organics. On Sundays I treat my ends with some “Rahua Elixir” (which we also used here) or I opt for Sachajuan Hair Repair – ideally while taking a sauna. Right behind my all time favorite hair product, the “Lemon Cleanser, I also love the scrub shampoo with sea salt, that I spotted at Niche Beauty. It gently purifies the scalp and has a special texture, so that the application is fun as well.

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.