My World: Maja Wyh

Collage Maja Wyh
© Collage Katrin Weber

Let’s put it like this, the Internet isn’t’ the most democratic of spaces; here considered aesthetics don’t always win. This is especially the case with social platforms like Instagram, which promise instantaneous fluid content which can be generated and shared just about anywhere. More traditional content with text and meaning doesn’t always seem to trigger the level of likes that the selfie does. And quite often I find myself tired of the usual banalities that often come from this frivolous stream of images. An exception to this is Maja Wyh, she masters the balance between the immediacy of a fashion blog and the polished like quality of a magazine.

Maja’s feed offers a look at key seasonal pieces, put together in an original stylish way, which sit alongside vintage items and items from little known but beautiful brands. Her collages and snippets of things that inspire her, complement her outfit images perfectly; there is depth to her content, which is hugely refreshing in the otherwise disposable world of Instagram.

Maja Wyh

What do you do for a living?

My blog has become a full-time job nowadays I do that for a living.

What did you do before Instagram became a thing for you?

I studied drama & film in Vienna.

Where are you based?

I live in Düsseldorf at the moment.

How old are you?


Who is your favorite artist?

Ooh…too many! Vibian Maier, Bruce Weber, Karl O. Götz, James Nares, Verner Panton… the list is endless.

What’s you favorite architectural building?

Alberto Campo Baeza – Porta Milano


Who is your favorite icon when it comes to aesthetics?

Dorothy Draper

What’s your favorite movie?

The shorts by Bruce Weber fascinate me every time. He is a great director.

What do you do when your phone is off – lets say for a whole day?

I would enjoy that very much.

Please describe your style in three words.

A bit tomboy, a tad boho, a touch of rock n roll –HWRF Magazine

First fashionable memory?

Red patent-leather shoes I didn’t get.

Your ideal breakfast?

In the sun near the beach in good company.

The song that makes you dance?

Kendrick Lamar – The Blacker the Berry.

Favorite Insta filter?

Don’t use Insta filters.

The book you re-read many times?

Louise L Hay- Heal Your Body

Childhood hero?

My mom.

Pieces Of jewelry you wear every single day?

I love gold. Gold rings and gold bangles. Every day!

Designer you expect big things from?


The designer you would love to wear head to toe when you are a granny?

I would love to wear Haider Ackerman always. Now and as a granny.

The bag you will wear all summer?

I have no clue. I am bad with the bag thing.

Favorite color?


Signature shoes?

Numeroventuno SS15 shoes.


What’s your dream car?

Old Porsche 911 in black.

Favorite pet?

Don’t have a favorite pet, but I think I like horses and dogs.

Favorite flower?


Top three on your wish list?

1. byhenzel x Jürgen Teller rug

2. painting from K.O. Götz

3. …

Series you cant stop watching?

I don’t watch series but I still love Sex and the City.

Tastiest drink?

Apple juice with sparkling water, lime, ice and mint.

Your beauty secret? How do you style your hair?

I solely use organic cosmetic products, for my hair its Aesop. After washing them I leave them to dry and then use an oil.

Fashion icon?

Loulou de la Falaise.

Favorite getaway?

Italian countryside.

Insta-Impressions @instagram/majawyh

Translation: Georgia Reeve