BYREDO’S ROSE OF NO MAN’S LAND

© Julia Zierer

I’m not a fan of roses. Neither the flower, with all of their associations, nor the fragrance have had the capacity to inspire me up to this point (except for real roses from my mother’s garden). This is, surely, because the poor rose, much like vanilla, lemon or jasmine, is a pleasing and oft-used component in perfumes.

From scented candles to room sprays to toilet fresheners – you cannot escape the most common of all flower scents. The basic scent of simply rose usually comes across as cheap and the main scent presents itself as ordinary. The last thing I’m missing, from a beauty standpoint, is a rose scent – or so I thought. Then, Byredo’s latest coup, Rose of No Man’s Land, fell into my hands.

What happens first, as the name suggests, is that the scent of rose petals wafts to the nose. However, I quickly realized that the opened glass flask had more to offer: pepper, for instance. And berries. Raspberries, to be exact. But not a sweetness reminiscent of effervescent powders, rather the fruit-heavy, slightly sour of dark red berries, the kind that weigh the branch they hang from down to the ground. And wood, discreet, yet present, lends the scent a tart note. I wore it for a few minutes, then checked it a bit later on my wrist. Images of roses at home in the garden from an abundant summer of magnificent colors came to mind and I felt pleased.

Could this be? A rose scent for me? Not just for me! The latest creation from Ben Gorham, founder and originator of the Swedish perfume brand Byredo, is dedicated to the Red Cross nurses who saved countless lives during World War I. They were baptized by soldiers as the “Roses of No Man’s Land,” have graced countless biceps in the form of tattoos and are now the source of inspiration for the scent from Byredo, presented in a classically simple round bottle.

The face of the campaign is the lovely Danish model Freja Beha Erichsen. And the cool new logo and font of Byredo is the “rose” on top. Good news, in my opinion, and I’m inclined to think that the pretty bottle with this poetic name across it will happily find its place next to my favorites from Jo Malone on my bathroom shelf. I’ll sleep on it – while dreaming of Brahms, “Lullaby and good night, with roses bedight…”  

 

Byredo

Rose Of No Man’s Land, € 150.00 via Byredo

translation: Alicia Reuter
Julia Alfert

Originally from Hamburg, Julia Alfert moved to Berlin from Paris in 2010. After completing her studies in Art History and trying out different jobs, her path led her to Harper’s Bazaar, where she worked as Fashion & Beauty Assistant until mid 2015. While she’s harboured a love for all things beauty-related for as long as she can remember, her discovery of the written word is recent. When Julia isn’t busy trying out different creams, oils, and sprays she writes and styles for an assortment of magazines and websites.