Women We Love: Sara Byworth

©Jessica Barthel

Sara Byworth worked for the Saturday Group as a communications consultant, lives in New York City and has a specialized view on luxurious womenswear

Sometimes it can be tricky to speak about people you actually love dearly from a neutral point of view. And in this case, I just might not even begin to try: I met Sara a few years ago through work and adored her from the first minute. She was my comfort zone in New York, where she had just relocated from London. Careerwise, she showed me how effortless it can be to just go your own way – and how to actually realize your master plan by being focused and taking it step by step. Please meet my dear friend Sara Byworth, communications consultant, specializing in luxury and womenswear:

First of all, I don’t think I was even aware this could be a career path until I watched Absolutely Fabulous at the age of 14. Up until I was 18, I was under the impression that I was going to be an economist and work for Eddie George at the Bank of England. My path was a glorious trajectory of serendipity and spontaneity; back when I was 19 and interning, anything felt possible – plus our industry was still shrouded in mystery as that was before the age of social media!

The most significant influence has been three incredible – but very different – mentors at various stages of my career. The thing that intrinsically linked them was that they are all ideas-led strategists and I can only hope some of their brilliance rubbed off on me. (Editor’s note: one of the stops on her career path was at the Saturday Group, a company led by duo Jens Grede and Erik Torstensson who, among other things, founded the label FRAME Denim.)

I live in Brooklyn and work in Manhattan and travel quite frequently. New York’s energy is contagious. I love that; I think it makes you want to achieve great things. That and the blue sky. It feels like the sky is almost always blue. If I’m home – and I’m lucky – I’ll be fighting jet lag from Europe and will rise early enough to take our dog Batman to Prospect Park. Our office is downtown but we’re often out at meetings and events for a good portion of the day. I like to have lunch at a restaurant when I can: seeing editors, catching up with my team, or just checking out a new opening. Evenings are usually spent at a work event, having dinner with friends, or just home in Park Slope with my husband and dog.

The one thing I love most about my professional life is the sheer diversity of my day-to-day life. I love how social our profession is and how our industry connects people. I’ve met so many of my closest friends through work. Also, our industry is forever evolving. Its changing landscape, although sometimes daunting, is such a dynamic entity to be a part of; it forces you to innovate and I love that.

A very important asset is my team. I work very closely with some incredible people who continuously amaze me with their smarts and diligence: Mallory, Kate, and Georgia to name a few. Things get done because of them! Add to this that my very best friend works at a magazine in London. We have been friends for over 15 years and, quite frankly, the lines between business and pleasure blur for us every day as we converse across all running applications on our phones.

Talking about digital devices: Instagram is how I first engage with the world every day. I consume current affairs, culture, and industry news via my feed. I probably check it (much) more often than my husband would like. Recently I decided to run my own business, which was a big change for me. I think I work harder now but somehow when it’s on your own terms it’s different. When heading out to dinner with my husband, I try and leave my phone at home. It can be trying but is ultimately worth it!


If I could switch jobs for a day, I would love to be a camerawoman for a huge wildlife documentary spanning several continents including an Arctic expedition. Or perhaps spearhead David Miliband’s campaign to return to British politics. In the long run, I would like to make more of a positive impact through philanthropic work and finally master that work/life balance we all fixate on! Looking into the future, we have some quite exciting plans: I’m currently six and a half months pregnant with our first child. So it’s a very big and wonderful year!

Follow Sara’s journey via her Instagram account here.

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.