Shopping List: New York Fashion Week

©Collage / Oriane Baud

New York Fashion Week is in full range and Veronika Heilbrunner put together her favorite essentials for this week in a new shopping list

The question of how many bags one needs to travel efficiently during “Fashion Month,” it’s one I ask myself each time anew. My strategic planning starts – and here it pays off that I have a good bit of “German-ness” in me, aka the meticulous perfectionist – a minimum of four weeks before my departure.

That also involves requesting tickets, working out my schedule, and the heart and soul of all preparations: laying out my (selected with the help of a weather app and many “rule of thumb” sophisticated) outfits. Because once we’re out of the starting blocks, there won’t be any time for weighing options in the morning based on how you feel that day…it’s gone so far that I give each city on my itinerary for the month a “secret” overall theme.

What, however, is even more important: choosing my “relax outfits” for the breaks between shows, cocktails, dinners, and other engagements. That’s because my schedule is even tighter then. I need some good unwinding time because the hey woman! office in New York always has to fight a bit against time differences and an extremely hectic pace – thanks to the three cities that still have to be planned and my continual miserably failed attempts to keep an overview of daily business (but luckily the #heywomanteam at our control center in Berlin have got my back here).

Since four weeks can be a long time if you don’t pace yourself well, functionality and the gentlest acclimatization process possible are topping my agenda in New York. That starts with a place to stay where I can feel like I’m at home. Yes, you got it, I’m talking about the Soho Grand Hotel and its phenomenal view. In my room – and here that aforementioned symptom is also responsible – I sort and put away everything meticulously so that I a) am as organized as possible and b) things feel nice and homey.

Don’t worry, I left the cuckoo clock behind, but did pack travel-sized scented candles (my favorites at the moment are by Cire Trudon) and Mallow Blossom Bubble Bath by Susanne Kaufmann for maximum relaxation.

The absolutely most important thing is one hour – and ideally two – in the studio with the fantastic Krissy Jones – in my opinion the best yoga teacher in the universe. After one hour with her, I’m basically a new person.

And because I like taking care of a lot of things at once, my outfit can’t just be functional, but also has to be really good. Here’s where my new yoga gear by Filippa K. definitely helps – and it’s even in my favorite feel good color, wine red (the word alone induces relaxation for me) – with a white oversized t-shirt on top (by Christopher Kane) with a Veroni“K“a on the pocket.

My 90s obsession has now gone back to my styling preferences from when I was 13: an extra-long white t-shirt that reaches over your butt and looks the coolest with a short sweater or jacket over the top. Now, a confessed 22 years later, I’ve opted here for a cashmere hoodie (also from the Soft Sport line by Filippa K.). The pearl-studded tennis socks by Gucci are for fashion street cred and a little dose of bling for the greatest boots there are (by Acne Studios), this time in pink.

This Sporty Spice/Street Look is perfected with a wonderful, very elegant shearling by The Row. The studded Bobby Pin (by Susan Foster, purchased at Alex Eagle) holds my strands in check and corresponds to the baby pink glitter nails that I’m about to have done in the nail salon around the corner.

I need my hands free for my shopping trip to Whole Foods (vitamins and still more vitamins and a little black chocolate) – who would have thought that I’d find such a great argument for my handbag addiction – and this gorgeous saddle bag by Altuzarra did the job wonderfully.

Translation: Melissa Frost

Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!