Berlin Fashion Week Juli 2017: Where to Go

©Collage / Oriane Baud

Berlin Fashion Week July 2017 is around the corner and we’ve put together a list of the best events – from Birkenstock x Murkudis to Gembalies

When Fashion Week happens in Berlin, it can be divisive. Some rejoice – seldom will you see familiar faces for so many days in a row, ones that are otherwise spread across their offices in Munich, Hamburg, or even somewhere in the capital. With the celebratory announcement of the Bread & Butter extravaganza in September and Mercedes-Benz withdrawing it support starting next year, all eyes are on the Berliner Mode Salon and the Messe Premium Berlin.

So much to do and see, so little time: The program is impressive for such a short event and pros are invited to prove their talent. We put together a list of a few highlights to try to make it easier for you.

1. Zeitmagazin Conference:

Tillmann Prüfer, Christiane Arp & Christoph Amend | ©Phil Dera for DIE ZEIT

Originally, the goings-ons always started here. But since this year it’s taking place in parallel to the haute couture shows in Paris and the editor-in-chief of Vogue Germany, Christiane Arp, is an important part of the panel, the date of the event was quickly shifted to Thursday the 6th of July. To date, confirmed speakers include: Angela Missoni, Jason Wu, Alex Eagle, and Sheila Loewe Boente (director of the LOEWE Foundation).

Unter den Linden 3
10117 Berlin

Further information are available here.

2. Birkenstock x Andreas Murkudis:

A smart art project is being launched here, and one that’s giving the good, old container a revival. Considering Murkudis’ deep love of aesthetics and his corresponding fan base, an enjoyable crowd is to be expected. Celebrate the best of both worlds: healthy shoes and top-notch design.

The box will be available for the public from July 7th until July 22nd next to Andreas Murkudis.

Andreas Murkudis
Potsdamer Straße 81e
10785 Berlin

3. Gembalies

Our absolutely favorite German label (read more about the two fantastic women behind it here) is on tour and making a stop at Das Stue Hotel. On the 5th and 6th of July, a selected circle of customers will be invited to try things on. This time, joined by the bag label Lutzmorris by Tina Lutz.

Das Stue Hotel Berlin Tiergarten
Drakestraße 1
10787 Berlin

Phone +49 30 311 722-0
Fax +49 30 311 722-90 

4. Goldschmiedeatelier Georg Hornemann x Stephanie Hahn

Claudia and Alexander Hornemann are an enchanting couple who ventured to relocate a Rheinland-based family business to the second floor of a Berlin building. Now, small and sophisticated receptions take place there regularly and the distinctiveness of the pieces on show is unsurpassable. Exquisite brooches that coordinate with the collection of designer Stephanie Hahn (22/4 HOMMES FEMMES) will be on show on July 8th.

Georg Hornemann Goldschmiedeatelier
Schlüterstraße 45
10707 Berlin

Find further information here.

5. Der Berliner Mode Salon

©Phil Dera for DIE ZEIT

They say it’s exactly here that the hope of German fashion is to be found. Forgotten are the skeptical looks that arose because they chose a format that was supposed to maintain a position against a headwind of international talent: A committee of experts administers to the needs of young talent, support is provided by Wella, the EU, Projekt Zukunft, the Fashion Council, and H&M. The big coup of the season: HUGO BOSS is back with Jason Wu and is showing a “gallery collection”of womenswear created for the German label BOSS in St. Agnes Church.

St. Agnes Church
Alexandrinenstraße 118-121
10969 Berlin

Find more information on the website here.

6. Bikini Berlin

Yes, you read that correctly. Far away from the hustle and bustle, an oasis is lying dormant and still undiscovered – well, to the largest possible extent. Even if strictly speaking we’re talking about a shopping mall in the classical sense, it’s worth taking a second look. For example, you can look out at the full glory of the Berlin Zoo from the nearly floor-to-ceiling windows on the first floor, kind of like a well-deserved break. Artek, Andreas Murkudis (AM+), Closed, Mykita, and Mac Cosmetics have all opened up here, and rightly so.

The historical center at Zoo (Christiane F. says hello!) was built in 1957 and the four-level building in under historical protection. An adjoining movie theater couldn’t be left out, and the 25hours Hotel is also there, on the roof of which Israeli food is served at the restaurant Neni Berlin. A breathtaking view over the city is, of course, included.

Offering a glimpse into what fashion could look like in the future, Berlin-based fashion technology house ElektroCouture will be exhibiting fashion tech gowns at Bikini Berlin during Fashion Week. More information can be found here.

Bikini Berlin
Budapester Str. 38-50
10787 Berlin

Openings: Mo – Sa 10 – 20 Uhr
S-Bahn Station: Bahnhof Zoologischen Garten

– In collaboration with bikini Berlin –

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.