Editor’s Pick: Velvet Saddlebag

The velvet saddlebag is Veronika Heilbrunner’s absolute favorite: on a bag that fits in all the essentials

An Anglicism that I still remember well, because it was definitely one of the first that I brought into my personal fashion vocabulary, is the saddlebag. It was at the same time that I developed a huge interest in the first pages of those then-still-very-hefty slices of luxury ham, aka fashion magazines. That was back in the heyday of ads. I can still see it as if it were today: Gisele Bündchen, in a jean bikini with a matching jean bag, surreally beautiful in glistening light and in a relatively difficult looking (and also difficult to imitate) pose.

For everyone who doesn’t know what I’m talking about, it was from my favorite John Galliano phase at Dior. When everything was still possible in fashion and millions of lipsticks and sunglasses were sold with the help of bombastic shows. When houses like LVMH and PPR (today, Kering) somersaulted through sales records, but still fought resolutely (like they still are…). And now back to the actual topic at hand: the saddlebag. Back then that was the object of desire, as mentioned above, by Dior. And certainly alongside the Baguette Bag, one of the triggers for the bag-boom, aka the “era of the It Bag”.

Today everything’s going in the opposite direction. Numbers are sinking, ads becoming less and less, a monthly issue always thinner. None of which are very nice matters of fact, but many a small depression has its advantages. In design, for example. Namely, the saddlebag of my desire is smaller, with little room inside, but everything (from keys and wallet, to lip balm and phone) still has a place. And it’s wonderfully practical to throw on, whether cross-body or elegantly dangling from the shoulder.

And the material! Velvet, of course! At the risk of repeating myself…yes, here at hey woman! we’re velvet junkies. And to see that used on a daytime-friendly shoulder bag is almost ingenious. Understated, chic, and still a companion that you’ll always happily have next to you, that feels good, that you want to touch. Yes, I am still speaking about a bag. It is by Prada and its name is Pionnière.

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Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!