Editor’s Pick: Levi’s Customized Jean Jacket

© Julia Zierer

Veronika took her jean jacket to the Levi’s Tailorshop in Berlin and got an individual touch on it

One of my favorite shots in my parent’s photo album is of my father in a jean jacket. Exactly as it’s supposed to be, straight cut, mid-length, and in a really well-washed middle blue. Only dad looks like he couldn’t raise his arms. Or breathe. But according to mom that’s how everyone wore it then. And I think it looks cool and authentic. Especially when he’s leaning so casually next to his self-built moped. As far back as I can think, I’ve been in love with this style of jean jacket. And as a kid I had one exactly like it, the perfect jean jacket. Little by little, I covered it with more patches, buttons, and brooches. I wish even today that I was still in possession of this “frock”.

So of course it was no accident when we moved into our new apartment in Berlin and were putting away all our clothes that my boyfriend’s classic jean jacket (Levi’s, of course) caught my eye. I wore it in summer over evening dresses or with jeans as a denim tuxedo (always works!) and in the winter with a leather jacket or coat. And I simply never got tired of it. Quite the opposite. It always fit in my suitcase and is universally wearable like no other item of clothing.

When I heard from Levi’s Service in January, I was immediately on my way to find out what kind of great things Paula was offering over at the local Berlin Levi’s Tailor Shop on Ku’damm. Still pretty high from Hedi Slimane’s “Surf Sounds Collection” for Saint Laurent, I was definitely dreaming of palms and waves. On a trip to the Fondation Yves Saint Laurent in Paris, I discovered a wonderful Christmas card that Yves designed every year himself: LOVE 1992! Unfortunately not my birth year, but definitely my colors. A black rocky island in a blue sea with a turquoise-colored sky. And even the gothic palms that were always on my hit list.

You won’t just be seeing the results right here and now on hey woman!, but also surely many times cycling through Berlin, boarding planes, and celebrating at parties — building my own moped will still have to wait, though.


Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!