Toni Garrn and Vestiaire Collective have joined forces for a good cause and are presenting the Supermodel Charity Sale
If you follow Toni Garrn on Instagram (@tonigarrn), then you know by now exactly what #staytuned and the “flea market” mentioned in captions to one of her photos or videos is about: The supermodel has joined forces with Vestiaire Collective and is selling clothing from her own closet for a good cause.
What’s more, she was also able to win some of her colleagues over to the project – once again, you’d have to say – because it’s not the first time that Toni Garrn has had the idea for a charity flea market. She already organized the Supermodel Flea Market in her adopted hometown of New York in 2015 and 2016, where she was supported with clothing donations from well-known fashion industry personalities including Karlie Kloss. So far, the proceeds from each event have gone to the Toni Garrn Foundation, and the same will happen with the Supermodel Charity Sale in collaboration with Vestiaire Collective.
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The sale starts online on the 2nd of November on Vestiairecollective.com. A total of 100 pieces from the mid-price range up to premium brands will be offered. True, one-of-a-kind pieces are also included, like a denim jacket signed by Kate Moss, personalized Prada shoes from Gisele Bündchen, and a pink velvet vintage dress from Poppy Delevingne. In addition to the online sale, a series of Europe-wide pop-up stores will take place in Berlin (November 3rd – 4th), London (November 10th – 11th), and Paris (November 17th – 18th).
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British designer Bella Freud has also designed a limited-edition t-shirt for the occasion, which is now available on Vestiairecollective.com. “Girl Empower” is printed on the shirt in capital letters – keeping with the credo of the Toni Garrn Foundation, which makes it easier for girls in Zimbabwe to access education and supports gender equality.
The Supermodel Charity Sale starts on November 2nd on the Vestiaire Collective website here.
In addition, a two-day pop-up store will open its doors in Berlin on Friday, November 3rd and Saturday, November 4th. Information and images related to the collaboration can be found on Instagram (@vestiaireco) and under #VestiaireCollectiveXToniGarrn.
Vestiaire Collective will announce the locations for the pop-up-stores in London and Paris within the upcoming weeks.
Supermodel Charity Sale in Berlin
Appel Design Gallery