Tiffany City HardWear Launch Event in London

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Tiffany & Co. launched its Tiffany City HardWear Collection with FKA Twigs, Edie Campbell and Daisy Lowe in London

At the middle of last week Tiffany & Co. officially launched the new Tiffany City HardWear collection with an exclusive party in London. The musician FKA Twigs and the models Edie Campbell and Daisy Lowe were amongst the 270 invited guests, who celebrated the new jewelry collection together. With a great selection of the best hits such as “No Scrubs” and “Waterfalls”, TLC pleasantly surprised the party guests.

The jewelry of the Tiffany City HardWear collection unifies both New York’s dynamic and special charm with the weighty energy on the streets of the city.

Pop singer Lady Gaga is the new face of the Spring/Summer 2017 campaign. She radiates both New York’s spontaneity and creativity and embodies the personality of a modern woman all at once.

The black-and-white shots of the corresponding campaign picture Lady Gaga more elegant than ever: Her look is reminiscent of the one of style icon Audrey Hepburn, who is closely linked to Tiffany & Co. due to the film “Breakfast at Tiffany’s”.

“Everyone who’s born in New York knows that Tiffany is the best and that there are happening magical things”, reasoned Lady Gaga her motivation to cooperate with the long-standing jewelry label founded in New York in 1837. “To me, Tiffany represents timeless American jewelry.”

The classy jewelry of the Tiffany City HardWear collection is available both online and in the stores of Tiffany & Co..