This year more and more labels seem to broaden their repertoire by presenting womenswear as well as menswear collections. Instead of giving in to the ever-present unisex trend, they seem to strike the opposite path, by providing their customers with a more inclusive range of items by diversifying the offer: different fits, patterns and styles. Ultimately, their elegant and understated looks shouldn’t be limited to women, right?
After The Row launched their men’s collection a short while ago, it doesn’t come as a surprise then, that Stella McCartney kept an eye on the topic for a long time as well. With her main focus on sustainability and cruelty free fashion, the British designer taps right into the pulse of time and presents her first menswear collection. And thus, the collection was revealed at London’s Abbey Road Studios in the presence of Kate Moss, Salma Hayek, Orlando Bloom, as well as various artists, by the likes of Damien Hirst, Tracey Emin and Phoebe Collings-James. One whispers, that it almost overshadowed the the simultaneous launch of the womenswear collection.
The new menswear collection unites apparent opposites: aesthetics meet functionality, old British elegance meets modern sportswear. “Menswear quo vadis?” one might ask, in light of these current developments. After all, especially younger brands with wholesome brand philosophies seem to approach increasingly important topics such as sustainability, fair production and also gender issues. We are excited to see whether 2017 will bring any more menswear recruits.
The menswear collection is available online since November 11 and available in stores starting January 2017.