Miu Miu is Miuccia Prada’s affair of the heart! When the “Women’s Tales” series was brought to life in 2013 we were immediately enthused by the project. The concept is both simplistic and brilliant: short films focussing on fashion, made by women for women. The brand made sure to get only A-list creatives on board, including gifted ladies like Miranda July, Ava DuVernay, Zoe Cassavetes and the mother of the Nouvelle Vague, Agnes Varda. Precisely because filmmaking still seems to be a male domain, it’s not only a milestone to have female directors behind the scenes, but also a refreshing delight.
Every clip reveals a uniquely feminine gaze: the camera quietly observes, it’s never brash or obtrusive. The characters, played by actresses and models alike, portray women in all their contradictions, be that joy and desire or fear and longing. Needless to say, the films reflect Miu Miu’s feminine signature style: it’s all about the women and the clothes they wear. Although they do not dominate the narrative, the playful outfits are ever-present, and above all, they encourage female self-expression. These women auteurs tell stories that are thought-provoking but still subtle. Each and every one of them celebrates modern womanhood in all its facets.
The latest and eleventh short film, presented on tuesday at New York Fashion Week, was directed by talented Naomi Kawase. “Seed” contrasts the harsh and fast-paced realities of urban life with the elusive serenity of japanese landscapes. The title hints at themes like birth and renewal. In the teaser we see a boyish young women, loosely dancing and liberating herself as if on a journey towards self-discovery. Her clothes seemingly a transmissive force to provoke it. Kawase’s metaphoric work of art, features a dreamy soundtrack, that perfectly completes the poetic spectacle.