Louis Vuitton goes Brazil

Catwalk Louis Vuitton
LOUIS VUITTON Women Collection Fall-Winter 2016/2017 © Louis Vuitton Malletier

The Cruise Collection 2017 by Nicolas Ghesquière appears colorful, futuristic, and tropical

 

Copacabana, Caipirinha, Cruise Collection. All good things come in threes, and now also for the third time in a row something very special occurred to Nicolas Ghesquière, Artistic Director of Women’s Wear at Louis Vuitton, for the presentation of his Cruise Collection 2017. Dreamy beaches and unparalleled culture in all its diversity made Brazilian metropolis Rio the perfect venue. For the occasion, the label invited a number of notable guests – our darling Alicia Vikander among them – to the Oscar Niemeyer-designed Niterói Contemporary Art Museum and thrilled them with this brilliant “backdrop”.

Brazil is a country in which the concept of utopia plays a big roll. Especially in the 1960s, art and culture experienced a boom: a wish for innovation and futurism integrated into the natural environment became the calling card of a movement that still inspires and is breathing with tangible life. So in the name of a creative educational tour, Ghesquière moved to São Paulo to be able to get a closer look at the Rodhia Collection. This displays 79 works made by Brazilian artists in the 1960s, which were commissioned to promote synthetic yarn. Among them are works by the artist Aldemir Martins, who became known for the synergy between Brazilian nature and his works.

The result of Ghesquière’s trip is something to marvel at: a collection in which models walked the catwalk draped in extravagant and colorful skirts that were thrown around their hips like bath towels and their chic Louis Vuitton bags substituted for futuristic ghetto blasters. Guesquière’s Parisian elegance, however, can still be found in every outfit. “I am just a visitor who brings his own culture with him and to the moment,” he asserts convincingly.

The location for the show was actually no surprise at all – between the Guanabara Bay and the Atlantic, Niemeyer built an inspiring place that reflects all of the attributes that makes up the country, and exactly there is where Louis Vuitton’s guests took their coveted front row seats on red boxes that did double duty as seating and markers for the runway.