Miroslava Duma wants to promote sustainability and new technologies in the fashion industry with the Fashion Tech Lab. An event with Stella McCartney was held in Paris to mark the start of the project
Miroslava Duma introduced her latest project at length this past May at the Copenhagen Fashion Summit, the world’s most important event for sustainability in fashion. It was announced almost a year ago, and now the entrepreneur and street style icon has given the official start signal for Fashion Tech Lab, FTL for short. Duma and Stella McCartney co-hosted a cocktail party with nearly 400 attendees at the Google Arts and Culture Lab in Paris. The choice couldn’t have been better when it came to selecting a co-hostess – the designer has been using environmentally friendly production methods for years now and regularly draws attention to issues in the fashion industry, most recently with her FW 17/18 campaign in which models were posed in a sea of garbage.
The launch of the Fashion Tech Lab guarantees that sooner or later sustainability will be coming into sharp focus in the fashion industry. That’s because the idea behind the company is to steer the industry in a more focused manner towards innovative processes and environmentally friendly and responsible working methods. It is intended as a bridge between technology and fashion that enables each industry to complement the other. Of course, the fashion industry will benefit the most from this – after all, it is second only to the oil industry in the responsibility it carries for the pollution and destruction of the environment.
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Seven new technologies were presented at the event, as well as the FTL network companies that developed them. The list included Diamond Foundry, which cultures diamonds in a laboratory, Osomtex, which produces sustainable garments from textile waste, and VitroLabs, where leather and fur are produced using cells and without killing a single animal. It is exactly these kinds of innovative companies that Fashion Tech Lab wants to bring together with established names in fashion. Stella McCartney has already announced her intention to form a long-term partnership with Fashion Tech Lab. Miroslava Duma also brought another key figure on board with jewelry designer Delfina Delettrez Fendi – she is acting chief creative curator at Fashion Tech Lab.
Numerous well-known fashion world personalities were among the guests at the launch event, including designers Mary Katrantzou, Maria Grazia Chiuri, and Christian Louboutin as well as the CEOs of renowned luxury companies including François-Henri Pinault (Kering), Alexandre Arnault (Rimowa), Francesca Bellettini (Saint Laurent), and Cedric Charbit (Balenciaga).