Aeydē developed the “Riverside” capsule collection alongside the Fall/Winter 2017/18 campaign and collaborated with Instagram talent Maja Wyh
Berlin shoe label Aeydē will be available to purchase at KaDeWe for the first time this season. To mark the occasion, Aeydē developed a capsule collection and got influencer Maja Wyh (@majawyh) on board as the face of the campaign.
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The result of the collaboration is two different shoe styles – a classic pair of loafers as well as a pair of ankle boots – named Oscar and Dylan. Both designs come in snakeskin-look leather and a blue-grey tone, which is behind the name of the capsule collection: Riverside. Just like all of the brand’s other shoes, these special editions are handmade in Italy from calfskin leather. Oscar and Dylan will be available on Aeydē online shop starting Thursday, September 28th, following an exclusive pre-launch event at KaDeWe on September 21st.
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But Aeydē hasn’t just found the perfect representative for their capsule collection. The label is working with Berlin model Anne Sophie Monrad (@annimonrad) for its current Fall/Winter collection “n05” – she was shot by Juergen Teller for French fashion house Céline’s Fall/Winter campaign and can also be seen in Andreas Kronthaler’s current campaign for Vivienne Westwood.
This season, Aeydē was inspired by the concise nature of architecture – by modern design but also by nature, which, like an architect, creates a total picture in a number of ways. That’s why the collection combines clean silhouettes and natural colors like green, brown, and red paired with modern-looking tones like white and silver.
Impressions from the launch event at KaDeWe Berlin:
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