Portrait-AdB-VH-JKMeet the founders: Veronika Heilbrunner, most recently worked at Harper’s Bazaar as Style Editor and Julia Knolle, former Editor at Large at Vogue Digital are the Berlin-based duo behind “hey woman!”.

We were wondering: what do women look for when spending time online? What makes our heart beats faster and why don’t we find anything close to this? It is important to us to publish bilingually in German and English with a slightly slower pace than is common these days with a subjective view on fashion, modern culture and beauty. With a valuable team of writers, photographers and leaders in their fields, among others, we aim to provide a new web destination for smart, fun loving, elegant and savvy women.

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