New year, new plans: What’s changing at hey woman! in 2018

©Valentina von Klencke

New plans are like good resolutions – and we have them! Julia Knolle on all the small and subtle changes happening at hey woman!

Things don’t always turn out the way you expect – that’s kind of how you could describe the start of the new year for us at hey woman! For private reasons, Veronika will withdraw a little bit form the daily business here over the coming months to devote herself to a new, exciting project. But Women We Love, our favorite column and one that she’s mainly in charge of, will continue on – there are two features in the pipeline – and her styling inspirations will be an integral part of our content in the coming weeks.

hey woman! has also grown as a platform independently from that. The team – made up of Madeleine, our fashion newcomer, Franzi, who is in charge of brand relations, Catie, who keeps her eye on reach and social media channels, and Julia Fricke, who is at the heart of the entire organization – is invigorating our focus on the fields of fashionart, culture, and the body, which are always presented by women, for women, in a clever, entertaining, and informative way that reflects the spirit of the times. You’ll be seeing more of that here in the future. Inspiring women, and the creative work they do that enriches our daily lives, will accordingly remain an integral part of our content. Lola Fröbe will continue to handle cultural topics. Everything that revolves around beauty is primarily in the hands of Anna Bok.

We want to close a gap in a market that is currently dominated by clickbait-focused online offers from print media and mostly “empty” content by Instagram influencers. We write for a target group that likes to be surprised and informed – and now more personally than ever before. This leads to one last small change: As much as I enjoyed being in the background, there will now be more to see, hear, and read from me, the second co-founder of this platform. There are also plans to add a few new categories and implement some new ideas, so it certainly won’t be boring around here. We look forward to the next twelve months with you!

Translation: Melissa Frost

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.