Label to Watch: Saks Potts

Saks Potts stands for feminine, luxurious, and yet still wearable fashion. The Scandinavian label recently made the leap to New York

Barbara Potts and Cathrine Saks have known each other since kindergarten. They founded their Saks Potts label in 2013 when they were just 19 years old. Last week, they presented their designs for the first time during New York Fashion Week. Though it took five years to get there, the young, Copenhagen-based brand has been treated like one of the Danish fashion scene’s most modern and refreshing exports since early on. Just like the Cecilie Bahnsen label, they redefine Scandinavian fashion and show that it can also be colorful.

Saks Potts stands for extravagant, playful, and also feminine designs in pastel and bright colors. Fur and sheepskin coats and jackets, in particular, have shaped the brand’s identity right from the start. With time, delicate silk dresses, bathing suits, and umbrellas will be added to the collection. Cathrin Saks on their original idea: “We wanted to make accessible, sustainable fur coats for girls our age.”

Cathrine Saks & Barbara Potts / ©Courtesy of Saks Potts

Since the creation of their label, they have utilized a clear strategy: their designs need to be worn to be seen. It all began in the Parisian Hotel Costes, where they waited for famous women they admired to gift them their coats. The risk paid off, and soon their designs were hanging in Colette. Today, Saks Potts is sold in over 50 international locations and in early February, they launched an exclusive capsule collection with Net-a-Porter that sold out immediately. The hype surrounding the Danish label has never been greater.

They presented their designs for the Fall/Winter Season 2018, inspired by Princess Diana, over tea and candlelight at the National Arts Club in New York. Big coats in candy colors with fur collars, as well as a variety of pieces in polka dot prints, were among the 15 looks shown. For their (beautiful) current campaign, the designers chose American singer Sky Ferreira as their modern-day princess. Now that the power duo has shown in New York, we’re looking to the future in excitement – and gladly dressed in Saks Potts.

More information and Saks Potts’ collections can be found on their website, as can additional inspiration on Instagram (@sakspotts).

Madeleine is a fashion journalist. For as long as she can remember she has been passionate about fashion and accessories, in particular cashmere sweaters and jewelry. After five years of working at Vogue Germany’s fashion department in Munich, she decided to encounter a new challenge and move to Berlin. Her role at hey woman! allows her to combine her passion for styling, creative directing and writing. Madeleine is also good at imitating a Swiss accent and trying to be a cook.

©Phillip Schlegel