Jeanne Damas definitely is what you would call a multi-talent. She designs, she models and takes beautiful pictures. Now she has launched her first book À Paris
Everyone thinks Jeanne Damas is great – there are so few women that evoke such a unanimous opinion. The Parisian is a phenomenon. Women around the world want to know what lipstick she uses (MAC Russian Red), what beauty products she uses (very French: pharmacy brands), what she wears (preferably her own label, Rouje), or even where the best croissant in Paris can be found (Le Blé Sucré, 12th Arrondissement).
Her style and her charm symbolize everything that we take for being French. Small anecdotes – such as how she loves a glass of red wine every day – seem to confirm that assumption. More than 600,000 people follow Damas on Instagram. Her life appears effortless and beautiful. Sometimes she cycles through Paris streets, sits in a or on the beach in the South of France or just smiles, perches on the stairs with other beautiful people, or stands there and looks simply enchanting.
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Jeanne Damas is a part-time model, photographer, socialite, and entrepreneur. When she founded her own label last year, Rouje was an immediate success (as reported by Business of Fashion, dresses typically sell out within two hours and the brand has seen triple-digit growth, from season to season). That’s because so many people want a piece of Paris in their closet. And indeed everyone can feel a little French with playful blouses and wrap dresses, suede booties, and straight-cut blue jeans. But essentially, it’s far more about the spirit she embodies, because her life seems as simple as her wardrobe: no unnecessary styling, no bold frou-frou. Nothing appears stressful or planned. If she’s sitting in the first row at Dior or modeling yet again for her best friend Simon Porte Jacquemus and his label Jacquemus, then that’s just the way it is. Voilà, laisser-faire, and so on.
These days, Jeanne Damas is publishing a book alongside her friend and journalist Lauren Bastide. À Paris revolves around the capital and its women – Damas, after all, is asked time and time again what it is exactly that makes her a “Parisienne.” The answer from her side is charming: There are as many Parisiennes as live in Paris. Really? They say red lips don’t lie.
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Nevertheless, this was the starting point for the book. The two girlfriends portray twenty women of different origins, aged between 14 and 70. They include a director, writer, bookseller, activist, and antique dealer. This enchanting book leads us through the most diverse districts, restaurants, boulangeries, and apartments of Paris, and always accompanied by Jeanne Damas’ camera. The two lovingly draw a picture of the capital about which Damas once said: “I grew up here, and I still live here, and I will forever, I think.”
If you want to meet Jeanne Damas, then you should be in Paris on the 2nd of November and make your way to the 1st Arrondissement (24 bis rue Saint-Roch). She’s doing a book signing there.
À Paris was published by Grasset (€24) and is currently only available in French here. More information about the book can be found on Instagram (@parisavecamour), more Information and Images from Jeanne Damas and Lauren Bastide can be found on their Instagram Accounts as well: @jeannedamas and @laurenbastide. You can also learn more about the label Rouje on their website here.